SUMMARY
GENDER-SPLIT RESEARCH FOR CHANNELMUM
Our rewrite and media distribution services boosted Channelmum’s story on the ‘gender price gap’ and help it travel as far as possible. The press release was a topical study into the difference in price of clothes from boys to girls, highlighting the unfair price that mothers may be paying. Our Digital Outreach team ensured maximum media exposure – landing 170 pieces of coverage in total and in 5 top 10 national news sites, generating a public conversation around the issue of the gender price gap and raising awareness of it.
MARCH 2018
170
Pieces of coverage
3.01M
Estimated coverage views
8.78M
Daily Readership