Honda
50 Years of civic Magic
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To celebrate 50 years of the Honda Civic, and the arrival of an all-new model, we worked with DJ Simon Philips, Home Run presenter at Magic, to compile the ultimate driving playlist on Spotify. Our list, which we launched on Spotify, features a top track from every year since the original Honda Civic launched in 1972, curated by Simon. The Honda Civic has been a mainstay of our streetscape since it launched, and while the in-car tech and sound system has transformed in that time, the joy of listening to music at the wheel remains the same. We commissioned consumer research via our research arm OnePoll which highlight the UK’s in-car listening habits. One in four of us has a dedicated playlist for the car, and almost half of Brits said that their favourite tracks lift their mood when they’re driving. Our story showed that this mood uplift is rooted in science, as we also partnered with cognitive neuroscientist Dr Diana Omigie to dig deeper into the science of in-car listening. |