SUMMARY
Content Marketing For Green Chef
72Point were enlisted to work on a campaign for Don’t Cry Wolf and their client Green Chef. The central idea for the campaign was to explore the different Christmas personalities that come together over the festive period, and all aspects of the multimedia campaign centred around a central piece of content – an interactive quiz to determine which Christmas personality you are, quirky differentiable illustrations to showcase each personality type were also featured in the campaign and designed by our in-house team.
The quiz tapped into the Christmas buzz in a clever, familiar and creative way, leading to a great brand awareness and exposure exercise for Green Chef. The asset also powered a news story, distributed to national media. Personality types included in the quiz ranged from the ‘Grinch’ to ‘the generous one’ and were fun, tongue-in-cheek and relatable.
Our in-house design team Oath designed the quiz and illustrated each personality type. The quiz was also incorporated into the media story and distributed to the national media alongside the illustrations and summary of each personality.
DEC 2021
