SUMMARY
INSIGHTS CAMPAIGN FOR OXFAM
It’s a well known fact that people have reservations about buying items second hand. While working with Oxfam – the global aid and development charity – we found what used items Brits are happy to buy second hand with the top 5 items being; cars, books, DVDs, bikes and dining room tables. The project achieved coverage in 20 publications including top-tier titles such as The Daily Express, Metro and the Sun, aiming to remove the stigma around buying second-hand products and improve public perception of Oxfam’s nationwide charity shop.
JUL 2019
20
Pieces of coverage
332K
Estimated coverage views
3.93M
Daily Readership