Creatorville, the original video studio within SWNS Media Group, has appointed Jon Eastman as creative director. Jon joins to lead Creatorville’s next phase of growth, driving innovation across original digital formats, publishing, and audience engagement.
With more than 20 years’ experience in award-winning video and digital strategy, Jon brings a rare combination of editorial rigour and digital-first creativity to the role. He joins from The Times, where he served as director of video, overseeing content across YouTube, TikTok and The Times & Sunday Times’ digital platforms.
Previously, as director of digital video at Future Studios and a long-standing collaborator with Barcroft Studios, Jon helped define the modern landscape of social documentaries and branded digital content, developing hit formats for Channel 4 Digital, Truly, Marie Claire and other global brands.
At Creatorville, Jon will lead the creative vision and output across new formats and partnerships, building on the company’s mission to superpower brand growth through original video.
Jon Eastman, creative director at Creatorville, said, “When Sam told me his plans for Creatorville, I jumped at the opportunity. I’m joining SWNS at an incredibly exciting time – both for the company and the wider creator economy. There’s a huge opportunity here to shape the next generation of digital formats, and I can’t wait to get started.”
Sam Barcroft, group CEO of SWNS Media Group and founder of Creatorville, said, “Jon is one of the most talented and forward-thinking video leaders in the industry. His track record in storytelling, creativity and platform innovation makes him the perfect person to help take Creatorville – and our clients – into the next era of original video.”
Creatorville, part of SWNS Media Group, partners with creators, publishers and brands to produce bold, shareable and meaningful original video content for audiences worldwide.