Sunday for Monday - Jay Williams tells PRCA why they are a win for clients
"Why do so many PRs rule out ‘Sunday for Mondays’? We routinely get pushback from clients when the slot is suggested. I don’t understand it. It seems that it has somehow become ‘received wisdom’ – perhaps on the basis of a project that failed to launch. But rejecting it out of hand is actually evidence of the disconnect between PR and the media. A misunderstanding of what the media wants".
Read more about how Sunday for Mondays are a win for clients here.
Katie Earlam - Creative Q&A with PRWeek
Katie Earlam, 72Point's Campaigns Director spoke to PRWeek on how she got to where she is, her career highlights, and many more. Read the full article here.
WE'RE HIRING - CAMPAIGN DIRECTOR
72Point was the fastest rising agency in the PRWeek Top 150 2021 - we are now hiring a whole new department to bring new levels of creative thinking to the business.
As Campaigns Director, you will own the creative process and roll out of work for hundreds of stellar projects a year - from brief to coverage and evaluation.
- You will be responsible for a trio of brand-new recruits, and will work with the established 72Point team, to articulate crisp, visually captivating PR campaigns for household names in the FMCG, consumer, health and beauty sectors.
- You'll be confident and hands-on in pitching, as well as being commercially astute.
- Reporting to the Creative Director, you'll lead your team and workstream, as well as deputise where needed.
- As a senior in the team, you will be given the freedom and scope to spread your wings.
- Leverage your experiences as a creative and commercially driven PR.
- 8-10+ years agency experience - a trophy cabinet full of accolades is a bonus.
- A consumer generalist able to find the right insights to deliver standout work.
- Putting together decks and pitching to clients will be second nature.
- Culturally tuned in.
- Thorough understanding in the role social media plays in the PR mix.
- Energised and inspiring.
Please send CV's through to: campaigndirector@72point.com
