At 72Point, we are firm believers that analysis and accurate date is the key to a successful campaign. We are not strangers to the PR industries wider challenge with metrics and measurement. That’s why we have built out a dedicated analysis team that’s core aim is to determine what the impact of our campaigns has been. This is to help you further understand your audience, what’s working and driving action, so that you can optimise your campaigns each time and gain a better understanding of your audience.
Reporting
Our team of analysists pull together in-depth reports, all tailored to your pre-campaign objectives, bespoke to your brand and the competitor landscape. We know that coverage alone isn’t enough, and in 2023, there are many other metrics that play an important role in PR campaigns…
- Share of voice
- Market share
- Sentiment & Tonality
- Quiz completions
- Form completions
Are just some of the metrics that are team track throughout the course of your campaign. We are also happy to provide a performance report on an existing campaign you’ve run, if you are not happy with the results and would like some suggestions on how to optimise your activities for next time round.
Example analysis document:
For more information on our post campaign analysis, get in contact here:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
231 Front Street, Brooklyn, New York 11201
San Diego
1111 Sixth Ave, 5th Floor Ste 500A, San Diego, California 92101