What Makes a Story Broadcast-Worthy in 2025?
A brilliant event diving into what makes stories truly broadcast-worthy — with open, honest insights straight from those who decide what makes it on air.
Here’s what we learned 👇
Broadcast Still Starts With the Story
Producers are looking for real people with genuine experiences. Human-interest stories – told with authenticity and emotion – connect far better than heavily branded messaging. Trust and relatability are what make people tune in.
Make It Relevant, Make It Targeted
The fastest way to lose a producer’s attention? A blanket email. The best PRs do their homework — tailoring pitches to the show, the presenter, and the audience. If you can say why your story fits this station, this week, you’re already ahead.
Yes, Pick Up the Phone
Email first, but don’t be afraid to follow up with a quick call — especially if it’s timely or strong. A personal touch still cuts through the inbox noise. (Just not during live broadcast hours!)
Right Spokesperson, Right Fit
Celebrity doesn’t always mean coverage. Authenticity matters more than fame. Producers and listeners can spot an unconvincing ambassador instantly — especially if they don’t have a genuine link to the story.
Think Multi-Platform from the Start
Broadcast now means radio, TV, podcasts, video clips, and social content. When pitching, think visually and audibly — have case studies, soundbites, and short-form assets ready to bring your story to life across every channel.
Keep It Clear, Keep It Human
Avoid jargon and overcomplication. Producers have seconds to grasp your story — so make your subject line and first line count. If it reads like a press release, it probably won’t land.
Relationships Build Results
Strong media relationships still matter most. Be realistic, deliver what you promise, and respect producers’ time. Consistency and credibility turn a “one-off pitch” into a trusted partnership.
Timing Is Everything
Stories tied to what people are already talking about — seasonal moments, national trends, cultural touchpoints — perform best. Broadcast thrives on relevance.
It was a brilliant reminder that while platforms and formats keep evolving, the fundamentals of broadcast storytelling stay the same: clarity, humanity and timing.
Thanks to everyone who joined us — and to our expert panel for such sharp, honest insight into how to make stories sing on air.
