Without setting clear and defined mechanisms, you run the risk of not optimising your budget and throwing money down an endless pit without seeing any return.
At 72Point, we strongly believe that performance analytics is of vital importance to the PR industry and have worked on crafting a service that plugs the gap in the market in fully drilling down into the impact of brilliant creative ideas.
Highly Measurable Assets
Our campaigns consist of highly measurable assets, that go a long way into determining the impact of activities. We won’t start work on a project until we’ve agreed what to benchmark it by, and this will be at the forefront of the post-campaign review.
Furthermore, we have developed bespoke brand measurement services, and can give unique insight into how your brand is performing amongst its competitors, and where you could be looking at opportunities to improve. We can measure brand sentiment, share of voice, coverage, competitor landscape and more to get a handle on the performance of your brand in the current market.
For more information about our performance analytics services, contact us here:
London
21 Farringdon Road, London, EC1M 3HA
Bristol
Media Centre, Abbeywood Business Park, Emma-Chris Way, Filton, BS34 7JU
New York
450 Lexington Ave, New York, NY 10017