Harry Gove from OnePoll, 72Point’s market research arm of the business speaks to PRMoment on Top tips for getting research stories to land in the media.
“There’s an art and science to this almost alchemic process, which requires transforming skill, knowledge, expertise, and collaboration into a piece, newsworthy of being picked up by titles such as The Telegraph, Mail Online, New York Post and News.com Australia.
Achieving coverage, starts with the quality of research and there are key areas in how research is conducted that contribute directly to the coverage achieved.”