Aunt Bessie's
The History of the Roast Dinner
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This tasty campaign looked at the evolution of one of Britain’s most iconic dishes, the roast dinner.
National representative research revealed that the roast dinner is a favourite meal of the week for 40% of us, whereas just over 15% now regularly make a version that is vegan-friendly or gluten free.
We enlisted food historian Sean Charrington-Hollins to explain how the roast dinner has evolved over the years, to now include items including mac and cheese, plant-based meats and fish.
Our video team created an engaging piece of content that showed the evolution of the dinner, from way back in 1920 to present day.