Have you ever wondered what that button on your dashboard does, but never looked in the manual to check?
72Point partnered with nearly-new vehicle retailer Motorpoint to uncover how cars on British roads are packed with hidden features and Easter eggs, and how to get the best value for money out of your car’s spec.
We launched our visual assets to media alongside a research-led story. We asked 2,000 drivers about their cars, and the stats showed that almost half (48 per cent) of motorists felt their vehicle had hidden capabilities. We asked if they’d discovered any new features during car ownership, and 38 per cent said they’d accidentally triggered a hidden feature, and 44 per cent said a friend or family member had alerted them to something they didn’t know about.
We launched our visual assets to media alongside a research-led story. We asked 2,000 drivers about their cars, and the stats showed that almost half (48 per cent) of motorists felt their vehicle had hidden capabilities. We asked if they’d discovered any new features during car ownership, and 38 per cent said they’d accidentally triggered a hidden feature, and 44 per cent said a friend or family member had alerted them to something they didn’t know about.
With value for money in the spotlight more than ever, Hidden Value demonstrated the importance of scrutinising your car’s spec before making a purchase to ensure it meets your needs.
We secured 124 pieces of coverage across print and digital, including The Mirror, The Daily Star, The Sun, The Express, The Daily Mirror and more, while the video generated over 800,000 views on social media, which was further supported by amplification on Rebecca Jackson’s Instagram profile.
124
Pieces of coverage
800k
Social views