London is a key business area for Office Freedom so we were tasked with generating lots of interest and coverage in and around the capital.
By using productivity as the story hook, we commissioned research to find out when employees are the most productive and when they hit a slump during a typical working day.
We utilised the OnePoll market research and worked with our design experts, Oath, to showcase when office workers are at their most and least productive during the work day – split by region in the UK which effectively highlighted the different areas of the country.
Our campaign page was the second most visited page behind the home page for two weeks after going live and also gained lots of new backlinks.
Besides hitting the SEO goals, the story secured widespread national coverage as well as being mentioned on BBC Breakfast.
“Working with you during our digital campaigns, we felt that having you involved gave us more reassurance about achieving our KPIs.
Given your skills and experience, this was the reason why we also initiated the conversation about having you on as lead SEO for the development of our new website.” – Julie Kold, CMO, Office Freedom
69 average DA of new links ✳︎