72Point Broadcast worked with One Green Bean and Virgin Unite to help promote the vital work they’re doing with charity Superhumans.
In response to the war in Ukraine, the charity is providing world-class care for war victims, already supporting 2,600 patients through physical and psychological rehabilitation in just two years.
Virgin Unite has been supporting them on their mission, and Sir Richard Branson joined us to speak to the media. Richard, alongside our case study Eddy – a 28-year-old British humanitarian volunteer who lost his arm and leg in a drone attack while evacuating civilians – were filmed with Good Morning Britain at the statue of Florence Nightingale in London, which was transformed with a prosthetic limb painted in Ukrainian colours replacing her iconic lamp.
872K TV audience ✳︎
This aired multiple times as a package on GMB in their news bulletin.
We also secured a day of interviews with Superhuman’s CEO, airing on LBC, GB News, ITV Meridian, BBC Solent, BFBS, Greatest Hits and more, culminating in lots of well-deserved national broadcast coverage for the charity.
But the coverage didn’t stop there. We also distributed the story to national newsdesks for print and digital shows.