We launched a product campaign to help HECK land coverage across national media titles. Move aside ketchup, there’s a new set of sauces in town!

Heck asked PLAY to launch their new breakfast sausage. Briefed to deliver standout coverage and show HECK’s sense of cheeky humour, there was only one thought on our mind: Can we re-think the age-old debate over red or brown sauce?

Introducing Egg-chup and Bean-chup. The future condiments of choice were developed as a tasty ooze to dribble across your banger.

The NPD delivered mass coverage, over 150 pieces of coverage, a coveted 6-minute slot on BBC’s Have I Got News For You, a record product launch week, and one of HECK’s best social media competitions in their 10-year history.

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