72Point has appointed Chris Grabowski as creative director. The appointment follows a rise in our brand-led RFPs and reinforces the group’s creative leadership across brand storytelling, out of home (OOH) and experiential campaigns.
Chris joins 72Point with an extensive and highly regarded background in creative PR and earned-first campaigning. Most recently, he was creative director at Cirkle, where he helped lead the agency to being named SABRE EMEA Creative PR Consultancy of the Year 2023. Over more than six years at the agency, he delivered high-impact, culturally resonant ideas for major brands, spanning PR, social, experiential, and integrated channels.
Prior to Cirkle, Chris held senior roles at STIR, PrettyGreen, and Citizen Relations, building a strong reputation for big, earned-led ideas designed to drive conversation, coverage and cut-through.
In his new role, Chris will lead creative development across 72Point’s campaigns, working closely with strategy, planning and media teams to deliver bold, attention-grabbing ideas at scale.
Chris’ appointment underscores 72Point’s continued investment in creative excellence as the business expands its offering across earned media, social, experiential and fully integrated brand campaigns. While 72Point continues to work with 63% of the UK’s top 50 consumer agencies, the business has also seen an 18% year-on-year increase in brands engaging directly. These partnerships increasingly take the form of integrated, project-based work that delivers measurable impact and clear value for money.
Katie Earlam, acting managing director at 72Point, said, “We’re thrilled that Chris has chosen 72Point as his next creative home. He brings with him an exceptional creative pedigree and a proven ability to deliver ideas that genuinely earn attention. At a time when brands are increasingly looking for high-impact experiential work, there is significant opportunity ahead, and Chris’ experience and creative ambition will be instrumental as we continue to build bold, culturally relevant campaigns for our brand clients.”
Commenting on his appointment, Chris Grabowski said, “72Point is that rare comms unicorn: a place that understands what makes a newsworthy story, has a culture that backs brave ideas – but also has the media know-how to land it on scale. It’s exactly the kind of environment any creative would want to be part of. I’m excited to join the team and help build work that people don’t just see but share and talk about.”