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Survey & sell-in Package
• Identify survey angle and compile questionnaire
• Design and script survey ready for upload to www.OnePoll.com
• Place survey on OnePoll’s member area (75,000 strong panel)
• Run the survey online
• Achieve minimum sample of 2,000 UK-based respondents
• Collate and present data
• Mine data and identify news angles
• Create draft news copy for approval – embed PR messages
• Distribute news story to national and key regional news publications via
SWNS newswire
• Reconfigure and optimise news story for web
• Conduct online sell-in to key, sector specific bloggers and sites
• Provide comprehensive monitoring over 5 day period
• Supply coverage document detailing all print and online news hits as well as
blog, forum and social media mentions