National Press, PR and Market Research Specialists

72 Point has launched a brand new events service which will maximise national newspaper exposure for your book signing, store opening, product launch, press conference or PR stunt.

Our in-house team of experienced journalists and photographers will work alongside you to ensure your brand's big occasion is worthy of space in news pages and online.
Celebrety Events

Thanks to 72 Point's unique position as part of SWNS, the UK's largest independent press agency, we can produce a great quote or quirky photograph that will elevate your event to national newspaper page-lead status.

We can also help choose a venue, get the right press contacts through the door and handle all the logistical and technical planning to ensure a stylish and successful event.

As well as managing the situation and style of the occasion, we can work alongside agents or publicists to get the most fitting celebrity for the event and communicate the right PR message directly to the press.
Celebrety Events

Organising any kind of stunt, photoshoot or PR event can be a risky business as gaining press coverage is never guaranteed.

72 Point can minimise these risks through our exclusive, in-house newswire service which every media organisation in the country subscribes to.

Our journalists have bags of experience interviewing big stars. Past interviewees include Paul McCartney, Heather Mills, Katie Price, Peter Andre, Charlotte Church and Gavin Henson.
Celebrety Events

And the SWNS picture desk has been supplying photos to regional, national and international media for over 40 years.

Every day dozens of celebrities are cutting ribbons, endorsing products or appearing at charity events around the country, yet only around three per cent actually make it into the national papers.

Our bespoke events packages will help you pull off an event which is a cut above the rest.

72 Point creates column inches for the nation's biggest brands every day. In one day alone this August, SWNS achieved 62 pieces of coverage in the 11 national daily newspapers, including 29 page leads - and all on the main news pages.