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Why a strong content base should be part of your marketing strategy

Traditional marketing is becoming less effective by the day. Instead of simply pitching your services and products to potential clients, the way to achieve vital cut-through now is to provide them with truly relevant and useful content that gives them actionable insight.

The Content Marketing Institute’s annual research reveals that the vast majority of marketers are including content marketing as part of their strategy. They state that there are three key benefits for any enterprise that utilises content marketing, which include increased sales, cost savings and better customers who have more loyalty.

These are absolute no-brainers as to why content marketing should be a key aspect of your strategy. At the end of the day, marketing is impossible without quality, engaging content, so if you devise a strong content base to your overarching strategy then all aspects will greatly benefit.

Social Media, SEO, PR, PPC and inbound marketing are just some of the strategies that can be boosted by utilising clever content marketing. Using a diverse range of rich media serves to keep your customers engaged and grabs their attention instantly.

Infographics, videos, embeddable quizzes, animations and images are all methods in which you can provide customers with relevant high-quality content that can improve their loyalty to you and boost your brand exposure.

Here at 72Point, our in-house design team provide a comprehensive content marketing offering.

We worked in collaboration with Freuds on their social campaign for NHS England, putting together a number of assets including several animated GIF’s, static graphics and a short animation. This provided NHS with great content that was posted across their Twitter channels, and by various other health organisations – raising awareness of the services available via NHS111 and delivering the key messaging of their campaign in a creative way.

The team also crafted an animation for The Department of Culture, Media and Sport as part of their ‘free wifi’ campaign, which saw over 1,000 public buildings in cities across the UK transformed into free wifi hotspots, supporting their larger #BuildingBritain campaign. The package included a 45 second animation and a GIF of the final sequence. As well as this, we supported the campaign by providing social media graphics to be used by public organisations, raising awareness of the campaign.

Our infographics are divided into five different pieces, meaning that they can be posted out at different times across different social channels, providing clients with plenty of longevity on their campaigns, whilst our animations are perfectly tailored for social in length and design.


Whether you are looking for a high-quality social project to maximise your brand exposure (take a look at our breakthrough package here), or a clever piece of visual content to embed on your website or post across your social channels, 72Point should be your one-stop shop for all content marketing needs.  



Get in touch
Speak to our team on
020 7138 3041, or email hello@72point.com.