{"id":96948,"date":"2015-03-23T00:00:00","date_gmt":"2015-03-23T00:00:00","guid":{"rendered":"https:\/\/www.72point.com\/sledgens-legends-2015-cricket-world-cup-tweets\/"},"modified":"2015-03-23T00:00:00","modified_gmt":"2015-03-23T00:00:00","slug":"sledgens-legends-2015-cricket-world-cup-tweets","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/sledgens-legends-2015-cricket-world-cup-tweets\/","title":{"rendered":"Sledgens and Legends: The 2015 Cricket World Cup in Tweets"},"content":{"rendered":"<figure id=\"attachment_34104\" aria-describedby=\"caption-attachment-34104\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-34104 size-medium\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2017\/06\/missing-balls-telegraph-au-_crop-300x216.jpg\" alt=\"Image Source: Telegraph.com.au\" width=\"300\" height=\"216\" \/><figcaption id=\"caption-attachment-34104\" class=\"wp-caption-text\">Image Source: Telegraph.com.au<\/figcaption><\/figure>\n<p style=\"text-align: left;\">At the risk of sounding like a bitter Englishman, the 2015 Cricket World Cup has been a bit of a laborious affair. Ever since that fateful day in Adelaide when England failed to overcome Bangladesh (BANGLADESH!) to reach the knock-out stages I have been huffing and puffing about the long-winded nature (irony of ironies for a cricket fan) of a tournament that has served only to draw attention to the gulf in class that divides India, South Africa, Australia and New Zealand from the rest of the world.<\/p>\n<p>But despite there being a distinct lack of momentous games, there has been no shortage of momentous moments. New Zealand\u2019s Daniel Vettori defied the laws of physics with a spectacular one-handed catch at the boundary this weekend, Windies all-rounder Chris Gayle mirrored Sachin Tendulkar with a double century, Pakistan&#8217;s Wahab Riaz bowled a mesmerising innings against the Aussies and Martin Guptill\u2019s 237 runs from 163 balls are just a few of many moments that match the gravitas of a World Cup.<\/p>\n<p>And this year Twitter has been there to capture all the action after signing an agreement with the ICC to launch a host of innovative and interactive features. The move, which sets a precedent for future tournaments, positioned the social media platform as a central hub for match commentary, expert analysis and fan insight, transcending geographical and time limits to make the cup a truly \u2018world\u2019 affair with fans at the heart of the action.<\/p>\n<p>In true cricketing fashion the Twittersphere responded with admiration and tactical intimidation in equal measure. Old rivalries re-born, fierce competition re-lived and passions personified as the highs and lows of The Imperial Game were played out across Australasia, all of which made great fodder for social media channels.<\/p>\n<p>Here\u2019s a review of how the Sledgend and the Ledgend lit up this year\u2019s tournament on social media.<\/p>\n<h5><span style=\"text-decoration: underline;\">The Sledge<\/span><\/h5>\n<p>Australia (gotta love \u2018em) initiated the sledging (a form of verbal intimidating) with a campaign by an online bookmaker advertising two cricket balls with the slogan: \u201cMissing, Pair of Balls \u2013 if found please return to the English cricket team.\u201d The ad ran before the home nation\u2019s game against England in Melbourne and immediately became a social media success with the hashtag <em>#MissingBalls<\/em> trending in a matter of hours.<\/p>\n<p>Our Digital Hub team picked up the social media movement and were quick to <a title=\"digital hub\" href=\"http:\/\/digitalhub.72point.com\/2015\/02\/aussie-bookmaker-sledge-ecc-ahead-of-world-cup\/\" target=\"_blank\" rel=\"noopener\">publicise<\/a>. The first sledge of the tournament was soon up on the Telegraph, the Mirror and various other online titles who published the story as a good-natured exchange of banter.<\/p>\n<p>But it doesn\u2019t always work out so well. A club cricket final in New Zealand has recently made national headlines after it was abandoned due to one team refusing to play on, citing &#8220;bullying&#8221; from their opponents as the reason for pulling stumps. As the national team prepare for a feisty encounter with South Africa tomorrow could we see a repeat of the feisty 2011 World Cup quarter-final, or will the intimidating exchanges be left for the Twitterati to administer?<\/p>\n<h5><span style=\"text-decoration: underline;\">The Ledge<\/span><\/h5>\n<p>One thing we are sure to see as the semi-finals commence is a good dose of admiration for World Cup legends. The one day format differs from test cricket in that it propels individual performances into the limelight more than the team as a whole, a trait which is conducive to the 140 character limit on Twitter.<\/p>\n<p>This year\u2019s semi-finalists demonstrate this well. Australian fast bowler Mitchell Starc is at the centre of social media hype in the run-up to their clash with India who have every chance of upsetting the host nation in their own backyard if the likes of MS Dhoni, Mohammad Shami and Ajinkya Rahane can repeat their heroic performances. And if New Zealand batsman Martin Guptill can #Guptill South Africa tomorrow he will become a social media saint overnight.<\/p>\n<p>With three of the best games of the tournament yet to come, prepare to see a frenzy of social media activity kick off as the sledgend meets the legend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the risk of sounding like a bitter Englishman, the 2015 Cricket World Cup has been a bit of a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":38437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[269,277,278,299,301,305],"tags":[],"class_list":["post-96948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-insight","category-featured","category-pr","category-digital","category-topical","category-just-saying"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sledgens and Legends: The 2015 Cricket World Cup in Tweets - 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