{"id":96940,"date":"2015-04-01T00:00:00","date_gmt":"2015-03-31T23:00:00","guid":{"rendered":"https:\/\/www.72point.com\/april-fools-best-april-fools-2015\/"},"modified":"2025-11-07T11:13:55","modified_gmt":"2025-11-07T11:13:55","slug":"april-fools-best-april-fools-2015","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/april-fools-best-april-fools-2015\/","title":{"rendered":"“April Fools!”: The Best of April Fools 2015"},"content":{"rendered":"

[vc_row padding_top=”0″ padding_bottom=”0″ margin_top=”0″ margin_bottom=”0″ padding_left=”0″ padding_right=”0″ bg_position=”top” bg_repeat=”no-repeat” bg_cover=”false” bg_attachment=”false” parallax_speed=”0.1″][vc_column width=”1\/2″][vcroyal_shortcode slider_id=”81″][\/vc_column][vc_column width=”1\/2″][vc_column_text]Some days throughout the year pass us by under a commercialistic, \u2018you must buy this crappy card that you don\u2019t want\u2019 sick making cloud. Even some days that we enjoy, such as Christmas and Easter have become so much about the products and the gifts that they are beginning to fade in to insignificance.<\/p>\n

April Fools Day is, on the other hand, one day that everyone can enjoy. It\u2019s a chance for everyone to bring out their inner child and be as silly as you possibly can with the security of the \u201cApril Fool!\u201d get out of jail free card.<\/p>\n

Whether it\u2019s cling film on the toilet seat, salt in the sugar or simply pretending you haven\u2019t done something you were supposed to do, April Fools day pranks never disappoint.Unless, of course, you haven\u2019t actually done that thing that you were supposed to do, in which case you\u2019re probably due a smacked wrist.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Some of the best April Fools pranks, though, are done by the geniuses in the Marketing + PR departments of major brands and companies. This year we the general public have been treated to a veritable Sm\u00f6rg\u00e5sbord of pranks, including such treats as Clear Marmite, a self-tanning digital shower and even the birth of a unicorn in Florida.<\/p>\n

Having researched this year\u2019s pranks in detail in order to write this utterly entertaining piece of literature, I have decided that there are three main types of April Fools Stunts.<\/p>\n

The first type are the pranks that are so ridiculous they couldn\u2019t have been anything other than pranks. For example the RNIB (that\u2019s the Royal National Institute for the Blind, if you didn\u2019t know) announced the launch of #CATNAV. If you haven\u2019t guessed where this is leading, no pun intended, I\u2019ll tell you. #CATNAV is the proposed use of Cats trained to guide the blind or partially sited. My favourite thing about this stunt was the images of cats on leads.<\/p>\n

Similarly the Clarkson Caravan from Freedom to Go was unconvincing, despite admittedly being quite funny. The caravan offers such features as pre-programmed Sat Navs directing Jezza to the nearest Job Centre and an abacus for counting to ten in times of rage. Actually in hindsight that second feature might not be a bad idea.<\/p>\n

Other obvious, yet hilarious examples include the launch of the Ginster\u2019s TOWIE pasty- chicken and chardonnay in a pastry case with edible jazzles; Homebase\u2019s Rainbow Paint; Hunter\u2019s Dog Boots and Hailo\u2019s \u2018piggyback\u2019 feature, which yes, does involve people getting piggybacks instead of cabs.<\/p>\n

The second type of stunts are those that are clearly fake but actually may have the basis of a good idea, or at very least make people think for a second.<\/p>\n

My favourite example of a stunt which fits this category is the bouncy isles in Tesco. Being vertically challenged, the placement of items on shelves higher than the jolly green giant is utterly irritating. Obviously trampolines in the floor of Isle 12 has its safety issues but the idea isn\u2019t without promise.<\/p>\n

Then there\u2019s the introduction of selfie spots for footballers during goal celebrations. Again, not without promise. I\u2019m sure many of them would quite like a selfie. Remember the Steven Gerrard camera kiss celebration? I\u2019m sure he would have loved to have captured that moment in the ultimate celebration selfie.<\/p>\n

There\u2019s also Hiive\u2019s effort. Being an (not-so-secret) fan of 90\u2019s\/00\u2019s boybands Hiive\u2019s stunt made me giggle. The social networking site announced the creation of sister site 5iive, a professional network for former members of the boyband 5ive.\u00a0 Obviously silly as there are only 5 of them, well now 4, but maybe it\u2019s an idea they could roll out to the Sugarbabes. That idea\u2019s got legs.<\/p>\n

I have decided that there are three main types of April Fools Stunts.<\/p><\/blockquote>\n

The third category of April Fools Stunts are the ones that you actually can\u2019t determine to be pranks. For example, this morning I read an article in the independent that stated that Jeremy Clarkson was to become Cameron\u2019s chief advisor for Transport. I admit that it may seem an obvious jest but I wouldn\u2019t put it past them. They live in the same village. They both hate the Green Party. Plus the Independent wouldn\u2019t lie to me, would they?! My suspicious were raised, however, when reading the caption for the image which stated that \u2018The Top Gear presenter will have ‘all the steak he can eat’ at Westminster\u2019. To be fair he probably would but that\u2019s not a genuine caption.<\/p>\n

Amazon also cashed in on the tomfoolery with the launch of their new feature \u2018Amazon Dash\u2019. This is a little button that you press when you are running low on something, such as washing powder or shampoo, and then sends an reminder to your phone to remind you to order it. The interesting thing about this prank was that, apparently, it wasn\u2019t a prank. That\u2019s right it was so believable that it was true. \u00a0The PR World were left debating whether the timing of this announcement, in line with April Fools was a touch of genius or simply fool hardy. Personally I think it\u2019s a stroke of genius. People would look at something, wish it was true then find it out it was and do a little squeal.<\/p>\n

What all three types of stunt have in common is the demonstration of how creative marketers and Comms Teams are. Also how embracing your inner child and simply looking at things in a silly, light hearted way can actually help creativity. I guess the moral of this story is don\u2019t over think stuff. Some of your best creativity comes when you simply have a laugh.<\/p>\n

To paraphrase Doc Brown in Back to the Future, if only we could somehow harness that creativity and churn out such innovations for real on a daily basis. If nothing else it would make Dragon\u2019s Den more amusing and, more generally, the world would be such a happier place. No pressure Marketing. No Pressure.<\/p>\n

To see more examples of this year\u2019s hilarious April Fools tom foolery visit our Pinterest board https:\/\/uk.pinterest.com\/72Point\/april-fools-2015\/<\/a> .[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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