{"id":96914,"date":"2015-07-08T00:00:00","date_gmt":"2015-07-07T23:00:00","guid":{"rendered":"https:\/\/www.72point.com\/watch-space-meteoric-rise-video-content\/"},"modified":"2025-11-07T11:13:49","modified_gmt":"2025-11-07T11:13:49","slug":"watch-space-meteoric-rise-video-content","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/watch-space-meteoric-rise-video-content\/","title":{"rendered":"Watch this space: the meteoric rise of video content"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]\"video\u201cGot video with that?\u201d<\/strong><\/p>\n

It\u2019s a question that\u2019s put \u201cat least once an hour, every day\u201d to the picture desk at SWNS, the UK\u2019s biggest independent press agency.<\/p>\n

It comes from decision-makers at some of the country\u2019s busiest web sites.<\/p>\n

If we do, and it\u2019s media that\u2019s been produced in conjunction with our PR clients \u2013 punchy, around 90 seconds and not over-branded \u2013 there\u2019s a fair chance it will appear online in support of their story.<\/p>\n

If not, well then the publisher will simply go away and find something else that fits \u2013 generic material at best, or at worst, media supplied previously from a rival in the same industry.<\/p>\n

Message muddled. Control gone.<\/strong><\/p>\n

It seems absurd to commit time and resources to a PR project \u2013 let\u2019s say a survey \u2013 build a story around it and prepare to distribute it on a given day only to sit back and watch in dismay as the message become diluted as busy news gatekeepers add off-brand pictures and videos to fill the void you left.<\/p>\n

Content editors don\u2019t care about keeping things on-message for you<\/strong>. They\u2019ve got ever-increasing reams of space to fill, and their aim is to keep visitors engaged on their site for as long as possible. If you haven\u2019t supplied a video to complement your story, they\u2019ll simply assign someone else to find material that fits.<\/p>\n

Data from TNS Global<\/a> last year showed that 79% of UK consumers<\/strong> who go online at least once a week watch digital videos<\/strong>. The figure is 78% in the US and even higher elsewhere \u2013 84% in Canada and 89% in China.<\/p>\n

Syndacast\u2019s Video Marketing Statistics & Trends 2015 report<\/a> predicts that by 2017, 74% of ALL internet traffic will be video<\/strong>.<\/p>\n

It doesn\u2019t need to be a magnum opus with Hollywood-style production values. A simple vox pop<\/strong> will suffice, so long as it\u2019s relevant, entertaining and not overly branded. Below are a few recent examples<\/strong> which have kept everyone happy \u2013 you (the client) and, just as importantly, the content editors. You\u2019ll notice that the branding is kept to a minimum, as a logo burst at the end of the vid.[\/vc_column_text][vc_empty_space height=”32px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGY0tVNXpXZFlHcmMlM0ZlY3ZlciUzRDElMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_html][vc_column_text]How patient are you? Our video for Interparcel was part of a larger integrated campaign, and can be seen here on the news section of the MailOnline<\/a>.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGdWtnMTkyLVVJNHMlM0ZlY3ZlciUzRDElMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_html][vc_column_text]What is your morning routine? Our vox pop video for Simon Jersey seen here featured on the MailOnline<\/a>.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGMS04Z0RxSVlyUmclM0ZlY3ZlciUzRDElMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_html][vc_column_text]ASDA’s ‘pocket tap’ story and video as published on the Mirror<\/a> and Yahoo<\/a>. View further media coverage here.<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”32px”][vc_column_text]Like to know more about our own video, content and media distribution services? Email the team at hello@72point.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u201cGot video with that?\u201d<\/p>\n

It\u2019s a question that\u2019s put \u201cat least once an hour, every day\u201d to the picture desk at SWNS, the UK\u2019s biggest independent press agency.<\/p>\n

It comes from decision-makers at some of the country\u2019s busiest web sites….<\/p>\n","protected":false},"author":6,"featured_media":38468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[269],"tags":[],"class_list":["post-96914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-insight"],"yoast_head":"\nWatch this space: the meteoric rise of video content - 72Point.<\/title>\n<meta name=\"description\" content=\"Video content - our Content Director looks at the demand for video content and how brands are using the medium to create and share original PR content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/watch-space-meteoric-rise-video-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch this space: the meteoric rise of video content - 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