{"id":96910,"date":"2015-07-27T00:00:00","date_gmt":"2015-07-26T23:00:00","guid":{"rendered":"https:\/\/www.72point.com\/breakfast-news-media-consumption-become-routine\/"},"modified":"2015-07-27T00:00:00","modified_gmt":"2015-07-26T23:00:00","slug":"breakfast-news-media-consumption-become-routine","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/breakfast-news-media-consumption-become-routine\/","title":{"rendered":"Breakfast News: How Media Consumption Has Become Routine"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-34897\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2017\/06\/rick2_filter1-300x200.jpg\" alt=\"Morning news\" width=\"300\" height=\"200\" \/>Most mornings I\u2019ve looked at my phone before I\u2019ve even had a chance to open both eyes.<\/p>\n<p>Swiping off my alarm, I\u2019ll immediately raise the handset above my\u00a0hideously scrunched\u00a0face and, with one gunky eye half-open, allow the glare to bring me round to full consciousness.<\/p>\n<p>First, I\u2019ll deal with push notifications. Not thirty seconds awake and I\u2019ve been pushed by my own technology. My bastard phone has the audacity to wake me up and then it bosses me around.<\/p>\n<p><strong>That\u2019s how it is now, to get read, heard, noticed it takes a good old-fashioned holler in your face<\/strong>. Not a nice \u2018here we are, how about a little read of this, in your own time of course\u2019 but a loud, playground-style shove.<\/p>\n<p>Following the alerts, usually BBC or Sky news updates, I\u2019ll deal with emails. A scan of the work inbox is followed by the familiar barrage of living social deals, Metro\u2019s news stories of the day, the Buzzfeed newsletter and, would you know it, Amazon have more stuff for me &#8211; I love stuff! Also Zizzi are still cooking food, Spotify have music and ASOS have a clothes sale.<\/p>\n<p>Next, the mandatory Facebook check. First, it tells me I have memories (Facebook tells me what to remember now). Then I\u2019ll browse the timeline because I may have missed a vital update in someone\u2019s life in the seven hours since I last checked.<\/p>\n<p>It\u2019s only at this point that I\u2019ll get out of bed and address the basic issues of hygiene (shower), nudity (clothes) and sustenance (cereal). But while shovelling heaps of Coco Pops (When \u2018grown up\u2019 cereals turn the milk chocolatey I\u2019ll consider switching) I\u2019ll be reading BuzzFeed. I\u2019ll jump onto Vice and then back to Facebook probably ending up lost in an article a mate\u2019s liked, posted or commented on.<\/p>\n<p>The commute sees more consuming:<\/p>\n<p>Road crossing. Red man. Loads of time, I\u2019ll just look at my phone a bit quick.<\/p>\n<p>Train platform &#8211; sure as hell won\u2019t be making eye contact with anyone, phone out.<\/p>\n<p>Carriage \u2013 I\u2019ll grab a hard copy of the Metro- cover-to-cover scan.<\/p>\n<p>Even when finally at the desk, I\u2019ll still do a whistle-stop tour of the basic sites, a few news aggregators, a few football sites, another look at Facebook because I may have missed a vital update in someone\u2019s life in the 46 minutes since I last checked.<\/p>\n<p>Then I\u2019ll try and do the work I\u2019m paid to do in between my non-stop news consumption. But, as we all know, when we\u2019re sat with access to the big everything machine that is the internet at our fingertips, <strong>we\u2019re never far from a quick scan of a few sites<\/strong>, a sneaky minimized window behind the work, a few more push notifications from our attention-seeking smart-arsed phones.<\/p>\n<p>The way we take in stories is changing and, <a title=\"Generation editor report\" href=\"http:\/\/72point.com\/generation-editor-report-72point\/\" target=\"_blank\" rel=\"noopener\">as research shows, we read more, we read mobile and we\u2019re pickier because of the volume available<\/a>. Whether it\u2019s at the desk, on the commute or in the toilet even, we\u2019re editing our own constant stream of news and consuming in spaces we didn\u2019t before. <a title=\"video content's day in the sun\" href=\"http:\/\/72point.com\/video-content-day-sun\/\" target=\"_blank\" rel=\"noopener\">We\u2019re watching more videos<\/a> and curating our own news from what friends are posting, liking, moaning about.<\/p>\n<p>As ever though, <strong>story is king<\/strong> and no matter how much something is pushed to a publication or an audience, knowing your content will set tongues wagging or have the strength to cut through the noise remains more crucial than ever.<\/p>\n<p>Now, a quick look at Facebook, because I may have missed a vital update in someone\u2019s life in the 22 minutes since I last checked.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most mornings I\u2019ve looked at my phone before I\u2019ve even had a chance to open both eyes. Swiping off my [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":38474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[269,277,278,299,371],"tags":[],"class_list":["post-96910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-insight","category-featured","category-pr","category-digital","category-our-family"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Breakfast News: How Media Consumption Has Become Routine - 72Point.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/us\/breakfast-news-media-consumption-become-routine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breakfast News: How Media Consumption Has Become Routine - 72Point.\" \/>\n<meta property=\"og:description\" content=\"Most mornings I\u2019ve looked at my phone before I\u2019ve even had a chance to open both eyes. 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