{"id":96880,"date":"2016-01-08T00:00:00","date_gmt":"2016-01-08T00:00:00","guid":{"rendered":"https:\/\/www.72point.com\/hippos-polar-bears-paint-pr-highlights-of-2015\/"},"modified":"2025-11-07T11:13:42","modified_gmt":"2025-11-07T11:13:42","slug":"hippos-polar-bears-paint-pr-highlights-of-2015","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/hippos-polar-bears-paint-pr-highlights-of-2015\/","title":{"rendered":"Hippos, polar bears & paint: PR highlights of 2015"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]A good PR campaign or stunt can work wonders for a brand.<\/p>\n

Get the timing, tone and creativity just right and not only will you see tons of national, regional, online and broadcast coverage but thanks to social media, it can also end up going viral, giving you more exposure than money could ever buy.<\/p>\n

There is a fine line between a good stunt and a failure. They can be expensive to plan and carry out, with no guarantee of anyone talking or writing about it afterwards.<\/p>\n

But here at 72Point, we\u2019ve seen several stunts and campaigns this year which have not only had great results in terms of coverage, but were memorable and got us all talking.<\/p>\n

Here are just a few of our\u00a0favourites from 2015…<\/strong>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Polar bear<\/h3>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYxMjMwODQ0ODUlMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMHdlYmtpdGFsbG93ZnVsbHNjcmVlbiUyMG1vemFsbG93ZnVsbHNjcmVlbiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][vc_empty_space height=”25px”][vc_column_text]Campaign: Polar bear on the tube
\n<\/strong>Brand: Sky Atlantic\/Fortitude
\n<\/strong>Agency:\u00a0Taylor Herring and Sky’s in-house\u00a0PR team<\/strong><\/p>\n

Last January, commuters in London were greeted with a life-sized polar bear on the tube, after it was \u2018set loose\u2019 by Sky Atlantic to promote its new crime drama Fortitude.<\/p>\n

The huge bear, which was built by a team of Hollywood special effects experts and operated by two puppeteers from the West End production of War Horse, was seen around various places in the city including the underground and crossing the Millennium Bridge.<\/p>\n

Fortitude was set in the Arctic, and what better symbol is there of the frozen landscape than a terrifying but beautiful polar bear?<\/p>\n

Thanks to the amazing pictures of the bear riding the tube, walking over bridges and roaming the city\u2019s parks, the campaign got widespread coverage but it was also great for social media. The first thing confused Londoners would have done is to Tweet, Instagram or Facebook about their unusual encounter with a polar bear that day.<\/p>\n

It received 47 million impressions on Twitter \u2013 30 million of which were from the UK, while the show launched with just over 700,000 viewers \u2013 the biggest audience to date for a UK originated drama on Sky Atlantic.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Fifty Shades<\/h3>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]\"50<\/a>[\/vc_column_text][vc_empty_space height=”25px”][vc_column_text]Campaign: Fifty Shades of Grey \u2018Leaked Memo\u2019
\n<\/strong>Brand:\u00a0B&Q
\n<\/strong>Agency:\u00a0Good Relations<\/strong><\/p>\n

At the start of the year, it was all about the highly anticipated Fifty Shades of Grey film, which was released in February.<\/p>\n

B&Q \u2018issued\u2019 a memo<\/a> to all staff telling them to get to know the storyline in case customers enquired about items inspired by the film, such as cable ties, rope and duct tape.<\/p>\n

So many brands wanted to be associated with the famous movie, and all kinds of surveys, PR stories and stunts were planned to allow them to get on the Fifty Shades bandwagon.<\/p>\n

But this was one of the best \u2013 the \u2018leaked\u2019 memo format was great and entirely believable, while still being very tongue-in-cheek, resulting in a huge amount of coverage including The Daily Telegraph, Sky News and BBC Radio Two.<\/p>\n

They even saw a second wave of coverage after admitting the memo was, in fact, fake.<\/p>\n

It was a great quick-win, which was quick and easy to execute, providing great talk value and standing out at a time when so many other brands were trying do stories about the same thing.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”15px”][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Lego<\/h3>\n

[\/vc_column_text][vc_empty_space height=”20px”][az_single_image image=”38504″][vc_empty_space height=”25px”][vc_column_text]Campaign: Lego-proof slippers
\n<\/strong>Brand: Lego
\n<\/strong>Agency: Brand Station<\/strong><\/p>\n

As a parent to an almost five-year-old, Lego-mad little boy, as soon as I saw this, I thought it was a brilliant idea \u2013 stunt or not.<\/p>\n

Anyone who has a Lego fan in their house will know the unbearable pain that comes from stepping on a discarded brick, trying hard not to swear repeatedly because your darling child (who is most likely the one responsible for leaving said brick in the middle of the floor) is nearby.<\/p>\n

The branded slippers<\/a> come with an extra thick sole, meaning parents can walk around their house freely, safe in the knowledge that more of the little bricks will no longer be a threat to their feet.<\/p>\n

Unfortunately for millions of parents, Lego and the French agency behind the slippers, Brand Station, only made 1,500 of the slippers, but the coverage and social media activity around the stunt was a great result for the brand.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Lights<\/h3>\n

[\/vc_column_text][vc_empty_space height=”20px”][az_single_image image=”38503″][vc_empty_space height=”25px”][vc_column_text]Campaign Christmas: Lights Untangler
\n<\/strong> Brand: Tesco<\/strong><\/p>\n

Christmas is a tricky time of year for PR \u2013 everyone wants to get in on the action but there is only so much Christmas PR the media can take.<\/p>\n

Tesco came out on top with their idea to hire the first Christmas light untangler\u00a0in one of their Wrexham stores after research found those in the town were found to be most frustrated by the festive job.<\/p>\n

They took something which causes all kinds of stress in UK households at the start of December and tied it into their famous \u2018Every Little Helps\u2019 slogan with ease.<\/p>\n

As part of the job ad, responsibilities included \u2018manning and managing the Christmas lights untangling stand\u2019, \u2018checking lights and bulbs for signs of breakage\u2019\u00a0 and of course \u2018successfully untangling customers’ Christmas lights neatly, quickly and efficiently and in an orderly fashion\u2019.<\/p>\n

The ideal candidate had to be \u2018passionate about Christmas, \u2018able to untangle three metres of lights in under three minutes\u2019 and \u2018be persistent and patient\u2019.<\/p>\n

After the first wave of coverage<\/a> from the initial job ad, Tesco also saw further hits once they revealed more than 100 people had applied for the position.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”15px”][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

NHS<\/h3>\n

[\/vc_column_text][vc_empty_space height=”20px”][az_single_image image=”38502″][vc_empty_space height=”25px”][vc_column_text]Campaign: Missing Type
\n<\/strong>Brand: NHS Blood and Transport<\/strong><\/p>\n

The Missing Type campaign<\/a>, in June, was designed to raise awareness about the shortage of blood donations, and saw As, Bs and Os, removed from the brands logo to highlight the different blood groups.<\/p>\n

It started with a host of brands such as Waterstones, Odeon and even Downing Street mysteriously removing letters from their signage.<\/p>\n

A few days later, NHS Blood and Transport revealed they were behind the missing letters with a news story revealing that 40 per cent fewer donors had come forward in that year, compared to ten years ago.<\/p>\n

But following the reveal, as well as the brands who had already joined in, other brands took part with the public also joining in by changing their Twitter handles to replace any As, Bs and Os with a blank space. We even took part ourselves. The success of the campaign is clear in the figures \u2013 more than 30,000 people registered as blood donors during 10-day campaign and it had more than 700 pieces of coverage, which even resulted in the public website having to be taken down as a result of the unprecedented demand.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][az_single_image image=”38501″][vc_column_text]<\/p>\n

Snickers<\/h3>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_empty_space height=”25px”][vc_column_text]Campaign: You aren\u2019t you when you\u2019re hungry
\n<\/strong>Brand: Snickers<\/strong><\/p>\n

Following news of the Jeremy Clarkson \u2018fracas\u2019 in March, Snickers jumped at the chance of some brilliant reactive PR.<\/p>\n

As details emerged of the incident, where the Top Gear presenter was said to have assaulted one of the show\u2019s producers because he was refused a hot meal, Snickers sent a box of the bars<\/a> to the (former) BBC presenter with a note using the brand\u2019s slogan \u2018You\u2019re not you when you\u2019re hungry\u2019.<\/p>\n

The chocolate brand\u2019s campaign and TV advert sees a Snickers bar given to someone who is acting diva-like due to hunger. After tucking into the chocolate treat, they return to their normal self.<\/p>\n

The parallels with the Clarkson story were just too good to pass up and Snickers were quick to react \u2013 and tweet a picture of the box and note to their followers, which was retweeted thousands of times.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”25px”][vc_column_text]And finally,\u00a0on the subject of Jeremy Clarkson, we also need to give an honourable mention to the Robox, a 3D printer created by the husband of our very own creative account director Emma Elsworthy, who created a Jeremy Clarkson version of Hungry Hippos, ‘Hungry Jeremy’<\/a>.<\/p>\n

They designed a 3D-printable version of Clarkson\u2019s head, which can be used to replace the hippos\u2019 heads in the classic game, which saw great coverage across print and online. It\u00a0goes to show that a killer of an idea is still at the heart of a good PR campaign – you don’t need to be a big brand to generate a buzz.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

A good PR campaign or stunt can work wonders for a brand. Get the timing, tone and creativity just right and not only will you see tons of national, regional, online and broadcast coverage but thanks to social media, it can also end up going viral, giving you more exposure than money could ever buy. Here are just a few of our favourites from 2015…<\/p>\n","protected":false},"author":4,"featured_media":38505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[269,277,278,299,305,307,369,373],"tags":[],"class_list":["post-96880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-insight","category-featured","category-pr","category-digital","category-just-saying","category-marketing","category-visual-content","category-research"],"yoast_head":"\nHippos, polar bears & paint: PR highlights of 2015 - 72Point.<\/title>\n<meta name=\"description\" content=\"We\u2019ve seen several PR stunts & campaigns this year which have had great coverage. 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