{"id":96876,"date":"2016-02-22T00:00:00","date_gmt":"2016-02-22T00:00:00","guid":{"rendered":"https:\/\/www.72point.com\/top-tips-for-video-success\/"},"modified":"2016-02-22T00:00:00","modified_gmt":"2016-02-22T00:00:00","slug":"top-tips-for-video-success","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/top-tips-for-video-success\/","title":{"rendered":"Top tips for achieving video success"},"content":{"rendered":"

\"video\"Videos entertain, inform and give people access to digestible news on the go. They are also one of the best ways to achieve exposure. In fact, including them in your PR strategy is a no brainer.<\/p>\n

There is no greater example of how influential video can be than the rise of the \u2018Youtube\u2019 stars. Ordinary, everyday folk turned into celebrities and idols (although I use that term loosely, very loosely) simply as a result of posting a video online. Whether it\u2019s someone giving hair styling tips, baking tutorials or just playing a computer game. The potential influence of video is plain to see.<\/p>\n

Dan Patterson of ABC News Radio said that \u2018Humans are incredibly visual and powerful, moving images help us find meaning\u2026 [And] video helps capture and contextualize the world around us\u2019. It is not surprising therefore that we extended our portfolio of services to include video.<\/p>\n

Among our favourite campaigns we have worked on were two social media campaigns for supermarket Asda. One was a video for their Facebook page featuring magician and star of ITV\u2019s Tricked, Ben Hanlin.<\/a> We filmed Ben at an Asda store in London performing magic tricks for customers, including pulling money from items such as bread, unopened crisp packets and sealed yoghurt pots. The video achieved nearly 1 million views on Asda\u2019s Facebook page.<\/p>\n

The other, entitled ‘Pimp my BBQ’<\/a>, was a fun, quirky video that unsurprisingly showcased a costumed \u2018pimped\u2019 BBQ. The BBQ featured additions such as a selfie stick, iPad stand, neon lights to name but a few. This video had pick-up all across a wide range of sites and proved especially popular with the MailOnline and Lad Bible<\/p>\n

We\u2019re lucky to have the services of incredible cameramen, video producers and editors from SWNS behind us to help us make the most of our video content.<\/p>\n

If you\u2019re looking to produce a video there are a few things to bear in mind.<\/p>\n

1. Audience and Content<\/h4>\n

Cisco has predicted that\u00a0video will account for 69% of all consumer internet traffic by 2017<\/a>, so to truly have a place in this market we need to know what our audience want.<\/p>\n

Not only must the video content we create chime well with the survey stories we produce, but we must keep trying to be as inventive and creative as possible. This comes not only from our own creative process but also from watching the video market and staying relevant and in line with what viewers want.<\/p>\n

Videos don\u2019t have to be elaborate. Yes sometimes a brief may call for a big stunt or a big name to appear in it but it doesn\u2019t always have to. Sometimes a simple vox pop style video can be just as effective. After all, the people on the street are the people you are trying to attract so why not make them the centre of attention.\u00a0 Look at your brief and decide who you are trying to reach, how you\u2019re going to do it and what style is going to have the most impact.<\/p>\n

Watch our video showreel below to see the variation of video styles we’ve used for our clients:<\/p>\n

2. Platform and Length<\/h4>\n

Only two years ago videos would be produced that could last over 5 minutes for just one story. We have learnt rapidly that most people\u2019s engagement and time spent on a video last no more than 60 seconds, which is why as a rule at 72Point we produce nothing longer than 1 minute. This allows us to keep costs lower for the client – and crucially – we stay relevant for our publishers and help them engage with their audiences.<\/p>\n

Videos will become even shorter as the use of mobile devices to access content continues to rocket. Evidence of this can be seen in the popularity of Vine which is based around 6 second videos, and Instagram which only allows 15 seconds. People now spend more time viewing stories on their mobiles than desktops and with that comes a shift in content presentation. This means a mobile-first approach is crucial for 72Point and its clients in 2016. Once you know who your video is aimed at, what you\u2019re trying to say and how you\u2019re going to share it, then everything else should slot into place. But if not here are some of our top tips for video success:<\/p>\n