{"id":96854,"date":"2016-06-16T00:00:00","date_gmt":"2016-06-15T23:00:00","guid":{"rendered":"https:\/\/www.72point.com\/tim-peake-master-of-content\/"},"modified":"2025-11-07T11:13:35","modified_gmt":"2025-11-07T11:13:35","slug":"tim-peake-master-of-content","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/tim-peake-master-of-content\/","title":{"rendered":"Tim Peake: Master of content"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]\"TimI love Tim Peake. He\u2019s the best thing to happen to space since Buzz Lightyear. In fact, I had originally planned to write this blog about why Tim Peake was the coolest person in the history of people but then I realised that whilst it was obviously true, that title might not wash with everyone.<\/p>\n

So after a quick rethink I decided to go down a different route: Tim Peake – Master of content.<\/p>\n

Here at 72Point we’re all about content. In our latest white paper, \u2018The Content Umbrella\u2019<\/a> we look at the way PR and digital disciplines have come together in order to boost the creation of better quality more engaging content. Tim Peake is a shining example of someone that is nailing content and here’s why.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”22px”][vc_column_text]<\/p>\n

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  1. He knows his audience\u00a0<\/strong><\/li>\n<\/ol>\n

    [\/vc_column_text][vc_empty_space height=”22px”][vc_column_text]Obviously being in space means he has quite a diverse audience; everyone on the planet beneath him in fact. He’s got something they want. Pictures of their planet from the skies above. \u00a0But sometimes the success of your content goes beyond being desirable to the widest possible audience. In other words, it\u2019s not always about \u2018going viral\u2019.\u00a0For example being a B2B business, everything we do is aimed at a narrower, more targeted audience.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_empty_space height=”12px”][vc_column_text]His photographs of individual countries give their citizens their own little bit of Space. Plus there\u2019s the fact he\u2019s British. He is the first British man to complete the Mission. And you know us, whenever we can find a reason to be patriotic and roll out the British pride we like to do so.\u00a0 Tim\u2019s content echoes that patriotism. Whether it\u2019s a caption on his pictures of the UK or the Flag of St George adorning his space pod Tim knows the Brits are watching.<\/p>\n

    And of course, when it comes to niche audiences, he\u2019s also got the Space nerds. All those who identify, say \u2018I\u2019.[\/vc_column_text][vc_empty_space height=”22px”][vc_column_text]2. He\u2019s topical<\/strong>[\/vc_column_text][vc_empty_space height=”22px”][vc_column_text]Being responsible for our social media accounts and our blog schedule I know how beneficial it can be to know what’s happening when, especially when it comes to content creation.\u00a0Peak, despite being millions of miles away from the hustle and bustle manages to keep himself perfectly in tune\u00a0with the rest of the world\u00a0by joining in with major events. Whether it\u2019s watching England during the Rugby World Cup or presenting an award to Adele at the 2016 Brit Awards.\u00a0Or remember that time he ran the London Marathon from Space? Yep. He ran the London Marathon. In space. On a treadmill. (That guy!). Tim also uses his content to congratulate and celebrate achievements of people back home including:<\/p>\n