{"id":96852,"date":"2016-06-22T00:00:00","date_gmt":"2016-06-21T23:00:00","guid":{"rendered":"https:\/\/www.72point.com\/5-ways-to-secure-backlinks-from-media-publications\/"},"modified":"2016-06-22T00:00:00","modified_gmt":"2016-06-21T23:00:00","slug":"5-ways-to-secure-backlinks-from-media-publications","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/","title":{"rendered":"5 Ways to secure backlinks from media publications"},"content":{"rendered":"

\"LinkSecuring \u2018follow\u2019 links on media publications is the latest KPI for the PR industry to grapple with.<\/p>\n

As if we didn\u2019t already have enough on our plate, right? But don\u2019t despair, link building is a perfectly legitimate process that has been tainted by bad practice, and if you can do it properly, you can justify a whole lot more PR spend.<\/p>\n

Media publications have a naturally high domain authority and have therefore become the target of SEO teams looking to piggyback on their search ranking. For Google, news outlets are a dream source of information because, like Wikipedia, they provide fact-checked answers to relevant questions. As the Google bots move from \u201cexogenous\u201d\u2019 to \u201cendogenous\u201d signals, online publications will become even more relevant.<\/p>\n

So how can a brand rub shoulders with digital media titles and get some tasty Google juice on the back of it to boost their search engine visibility? Through PR, of course. We\u2019ve drawn up a list of five ways to secure backlinks from media publications to help you adjust to the murky world of SEO KPIs:<\/p>\n

1. Citations<\/strong><\/p>\n

Writing brand citations as a domain address can prompt journalists to link it up.<\/p>\n

Although a full http:\/\/<\/em> or even www.<\/em> can be off-putting, most publications won\u2019t see anything too explicit in a dot com<\/em> or .co.uk<\/em>.<\/p>\n

Or so Jack Peat of <\/em>72point.com<\/em><\/a> believes. <\/em><\/p>\n

2. Link Targets<\/strong><\/p>\n

To encourage publishers to link out, you need to give them a tangible link target. Rather than simply linking to a brand\u2019s website, we advise that you link to a page on the brand\u2019s website that offers further information or other incentives to link away. This could be a landing page with further information on the story, a white paper with full research results, a graphic, a campaign microsite, a \u00a0quiz or interactive.<\/p>\n

3. Number of Links <\/strong><\/p>\n

We recommend including no more than one link to a brand\u2019s website per piece.\u00a0 If you fill the press release with links it automatically looks spammy and will ultimately lessen the chance of the content being used at all.<\/p>\n

4. High-Quality Content <\/strong><\/p>\n

High-quality consumer journalism is of paramount importance. For digital titles, the use of multimedia is equally important and will increase the chances of backlinks been included. Take visual puzzles, for example. Our \u2018Where\u2019s Wayney\u2019 puzzle got Ladbrokes a follow link from The Sun<\/a> amongst others. Infographics are another great example. Our infographic for Intrepid Travel made the MailOnline<\/a> complete with a follow link.<\/p>\n

5. Educate <\/strong><\/p>\n

Finally, it\u2019s important to educate clients on link building best practice and also reassure them that landing links is not the be all and end all. As Google moves to endogenous signals a simple citation will deliver significant Google juice, so rest assured, your content is still hard at work on the search engines!<\/p>\n","protected":false},"excerpt":{"rendered":"

Securing \u2018follow\u2019 links on media publications is the latest KPI for the PR industry to grapple with. As if we didn\u2019t already have enough on our plate, right? But don\u2019t despair, link building is a perfectly legitimate process that has been tainted by bad practice, and if you can do it properly, you can justify a whole lot more PR spend.<\/p>\n","protected":false},"author":4,"featured_media":38532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[269,277,278,299],"tags":[],"class_list":["post-96852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-insight","category-featured","category-pr","category-digital"],"yoast_head":"\n5 Ways to secure backlinks from media publications - 72Point.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to secure backlinks from media publications - 72Point.\" \/>\n<meta property=\"og:description\" content=\"Securing \u2018follow\u2019 links on media publications is the latest KPI for the PR industry to grapple with. As if we didn\u2019t already have enough on our plate, right? But don\u2019t despair, link building is a perfectly legitimate process that has been tainted by bad practice, and if you can do it properly, you can justify a whole lot more PR spend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-21T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"72Point\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"72Point\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/\"},\"author\":{\"name\":\"72Point\",\"@id\":\"https:\/\/www.72point.com\/#\/schema\/person\/c7be9c233047e4e4b0e1950e1612a229\"},\"headline\":\"5 Ways to secure backlinks from media publications\",\"datePublished\":\"2016-06-21T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/\"},\"wordCount\":479,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"PR Insight\",\"Featured\",\"PR\",\"Digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/\",\"url\":\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/\",\"name\":\"5 Ways to secure backlinks from media publications - 72Point.\",\"isPartOf\":{\"@id\":\"https:\/\/www.72point.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2016-06-21T23:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.72point.com\/#\/schema\/person\/c7be9c233047e4e4b0e1950e1612a229\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.72point.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways to secure backlinks from media publications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.72point.com\/#website\",\"url\":\"https:\/\/www.72point.com\/\",\"name\":\"72Point.\",\"description\":\"Creative PR Agency | Unrivalled Media Distribution | 72Point\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.72point.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.72point.com\/#\/schema\/person\/c7be9c233047e4e4b0e1950e1612a229\",\"name\":\"72Point\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.72point.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4a6bdf3b4340c5a9a203df86993b50b7b43444457d49f37da5cc7758226a6e7f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4a6bdf3b4340c5a9a203df86993b50b7b43444457d49f37da5cc7758226a6e7f?s=96&d=mm&r=g\",\"caption\":\"72Point\"},\"url\":\"https:\/\/www.72point.com\/us\/author\/72point\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Ways to secure backlinks from media publications - 72Point.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/","og_locale":"en_US","og_type":"article","og_title":"5 Ways to secure backlinks from media publications - 72Point.","og_description":"Securing \u2018follow\u2019 links on media publications is the latest KPI for the PR industry to grapple with. As if we didn\u2019t already have enough on our plate, right? But don\u2019t despair, link building is a perfectly legitimate process that has been tainted by bad practice, and if you can do it properly, you can justify a whole lot more PR spend.","og_url":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/","og_site_name":"72Point.","article_published_time":"2016-06-21T23:00:00+00:00","author":"72Point","twitter_card":"summary_large_image","twitter_misc":{"Written by":"72Point","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#article","isPartOf":{"@id":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/"},"author":{"name":"72Point","@id":"https:\/\/www.72point.com\/#\/schema\/person\/c7be9c233047e4e4b0e1950e1612a229"},"headline":"5 Ways to secure backlinks from media publications","datePublished":"2016-06-21T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/"},"wordCount":479,"commentCount":0,"image":{"@id":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#primaryimage"},"thumbnailUrl":"","articleSection":["PR Insight","Featured","PR","Digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/","url":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/","name":"5 Ways to secure backlinks from media publications - 72Point.","isPartOf":{"@id":"https:\/\/www.72point.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#primaryimage"},"image":{"@id":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#primaryimage"},"thumbnailUrl":"","datePublished":"2016-06-21T23:00:00+00:00","author":{"@id":"https:\/\/www.72point.com\/#\/schema\/person\/c7be9c233047e4e4b0e1950e1612a229"},"breadcrumb":{"@id":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.72point.com\/us\/5-ways-to-secure-backlinks-from-media-publications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.72point.com\/us\/"},{"@type":"ListItem","position":2,"name":"5 Ways to secure backlinks from media publications"}]},{"@type":"WebSite","@id":"https:\/\/www.72point.com\/#website","url":"https:\/\/www.72point.com\/","name":"72Point.","description":"Creative PR Agency | Unrivalled Media Distribution | 72Point","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.72point.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.72point.com\/#\/schema\/person\/c7be9c233047e4e4b0e1950e1612a229","name":"72Point","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.72point.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4a6bdf3b4340c5a9a203df86993b50b7b43444457d49f37da5cc7758226a6e7f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4a6bdf3b4340c5a9a203df86993b50b7b43444457d49f37da5cc7758226a6e7f?s=96&d=mm&r=g","caption":"72Point"},"url":"https:\/\/www.72point.com\/us\/author\/72point\/"}]}},"_links":{"self":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/posts\/96852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/comments?post=96852"}],"version-history":[{"count":0,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/posts\/96852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media?parent=96852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/categories?post=96852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/tags?post=96852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}