{"id":96794,"date":"2018-03-27T11:32:14","date_gmt":"2018-03-27T11:32:14","guid":{"rendered":"https:\/\/www.72point.com\/start-a-conversation-christmas-campaign-in-support-of-the-silver-line\/"},"modified":"2018-03-27T11:32:14","modified_gmt":"2018-03-27T11:32:14","slug":"start-a-conversation-christmas-campaign-in-support-of-the-silver-line","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/start-a-conversation-christmas-campaign-in-support-of-the-silver-line\/","title":{"rendered":"Start A Conversation – Christmas Campaign in support of The Silver Line"},"content":{"rendered":"

November 30 – December 31 2017<\/h1>\n

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In 2017, 72Point launched it\u2019s first Christmas Campaign with The Silver Line<\/a> \u2013 the only national, free and confidential phone line dedicated to older people suffering from loneliness and part of the Jo Cox Commission<\/a>\u00a0on Loneliness<\/a> (2016 – 2017).<\/p>\n

We used our talents to #StartaConversation about loneliness and pledged to donate \u00a3100 from every new business project we received in December to support The Silver Line\u2019s work.<\/p>\n

Our supporters came forward to start a conversation about loneliness in our campaign video<\/a>. Three brave people, including Luisa,<\/a> appealed to anyone<\/p>\n

watching to \u201ckeep talking to each other\u201d \u2013 reminding us that we have the power to change someone\u2019s day and create connections that count.<\/p>\n

\"\"The campaign raised \u00a31,400 and achieved national coverage for The Silver Line in\u00a0The Independent<\/a>,\u00a0The Sun<\/a>\u00a0and\u00a0The Evening Times<\/a>\u00a0as well as\u00a0Scottish Sun<\/a>\u00a0and\u00a0The London Economic<\/a>, reaching over 288K coverage views and an online readership of 253million.<\/p>\n

We also supported the charity’s national #FoamAlone campaign on our social media channels, with raised \u00a32352 in donations, as well as reaching hundreds of new supporters. The money raised helped The Silver Line to answer an additional 450 calls over the Christmas period.<\/p>\n