{"id":96748,"date":"2019-04-03T13:33:49","date_gmt":"2019-04-03T13:33:49","guid":{"rendered":"https:\/\/www.72point.com\/csr-specialist-lisa-malyon-joins-72point\/"},"modified":"2019-04-03T13:33:49","modified_gmt":"2019-04-03T13:33:49","slug":"csr-specialist-lisa-malyon-joins-72point","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/csr-specialist-lisa-malyon-joins-72point\/","title":{"rendered":"CSR specialist Lisa Malyon joins 72Point"},"content":{"rendered":"<p>Award-winning CSR specialist Lisa Malyon joins 72Point, supporting our vision of supporting more household name brands with campaigns that engage audiences and tackle today\u2019s biggest issues.<\/p>\n<p>72Point is a top 20 consumer agency that provides unique creative and unrivalled distribution for some of the biggest brands such as British Airways, Virgin Media, Sky and Lyst.<\/p>\n<p>We also have a strong Corporate Social Responsibility record and provided over \u00a3140,000 of pro-bono PR support in 2018 to charities including Children with Cancer UK, British Lung Foundation, Social Enterprise UK and Young Epilepsy as part of our annual<a href=\"https:\/\/www.72point.com\/pr-solutions\/charity-of-the-year\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Charity of the Year initiative.<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-48778 size-large\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2019\/04\/SWNS_72POINT_HEADSHOTS_51-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" \/><\/p>\n<p>The addition of award-winning entrepreneur, active campaigner and PR agency owner Lisa Malyon to our team will bolster our talent for delivering PR campaigns that create positive change, for long-term brand benefit.<\/p>\n<p>Managing Director Chris Pharo said: \u201cLisa\u2019s talents ensure we deliver more engaging campaigns and viral stories that direct the nation\u2019s conversations and support our clients\u2019 CSR objectives.\u201d<\/p>\n<p>Malyon said: \u201cMy belief is that every business has the capacity and budget to deliver a CSR campaign that will impact others whilst impacting the bottom line, and I\u2019m keen to challenge anyone who thinks differently.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-48779 size-large\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2019\/04\/SWNS_72POINT_HEADSHOTS_45-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" \/><\/p>\n<p>Once synonymous with PR surveys, 72Point has evolved the PR technique of<a href=\"https:\/\/www.72point.com\/pr-insight\/why-everyones-talking-about-news-generation\/\" target=\"_blank\" rel=\"noopener noreferrer\"> News Generation<\/a> into the art of engaging the media intelligently, harnessing the power of its unique creative and vast media network to deliver mass exposure for household name brands.<\/p>\n<p>Last year,<a href=\"https:\/\/www.72point.com\/pr-insight\/2018-year-of-achievements\/\" target=\"_blank\" rel=\"noopener noreferrer\"> our media coverage views topped 504 million; <\/a>our work on the consumer launch of <a href=\"https:\/\/www.72point.com\/pr-case-studies\/volkswagen-ev-charging-bay-announcement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Volkswagen\u2019s partnership with Tesco <\/a>and PodPoint to create the UK\u2019s biggest free EV charging network secured 455 pieces of coverage in 27 countries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Award-winning CSR specialist Lisa Malyon joins 72Point, supporting our vision of supporting more household name brands with campaigns that engage audiences and tackle today\u2019s biggest issues.<\/p>\n","protected":false},"author":2,"featured_media":96749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[267],"tags":[],"class_list":["post-96748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-72point-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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