{"id":96734,"date":"2019-08-01T13:52:26","date_gmt":"2019-08-01T13:52:26","guid":{"rendered":"https:\/\/www.72point.com\/why-the-pr-agency-model-isnt-right-for-startups\/"},"modified":"2019-08-01T13:52:26","modified_gmt":"2019-08-01T13:52:26","slug":"why-the-pr-agency-model-isnt-right-for-startups","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/why-the-pr-agency-model-isnt-right-for-startups\/","title":{"rendered":"Why the PR agency model isn\u2019t right for startups"},"content":{"rendered":"

PR agency founder\u00a0Lisa Malyon<\/a>\u00a0has spent the last decade providing PR services to startups, spanning all industries from recycling to transport, and childcare to FMCG<\/b>.<\/p>\n

It\u2019s like 28 days later\u2026.here in London. Every year I watch more startup zombies, collectively gravitating, arms stretched out in front of them, towards PR agencies, looking for that all-important, business-changing media coverage fix. Naturally, PR agencies welcome said zombies with open arms and promise them the moon on a stick. Why? Agencies have staff to pay and they love a challenge, but the reality is, the agency model, no matter how big or small, is not designed to deliver what a new startup needs.<\/p>\n

\"\"<\/p>\n

Startups or founders with little to no PR experience will only ever get 30-50% productivity out of a PR agency, and the reason for this is because a PR agency doesn\u2019t have time to nurture and educate startups. In agency-land time is money. A hard-working press office takes time to deliver results, and every minute the agency staff spend educating their client, they\u2019re not speaking to media, or negotiating that all-important brand collaboration.<\/p>\n

Don\u2019t get me wrong, I love PR agencies \u2013 I run one, and have done for the last seven years. The work I have seen many agencies do for start-ups is admirable, but let\u2019s create positive change with a little education, to ensure that every startup gets 100% productivity when they hire an agency \u2013 it will be more motivating all round, and will mean that investors see the dividends they expect. I am taking a day a week out of agency life to educate startups \u2013 I have challenged myself to reach 500 startups before the end of the year.<\/p>\n

If startups can learn the PR basics, there will come a time when hiring a PR agency is the best thing they can do \u2013 buying in creativity, ideas, talent and resource. Here is my list of the \u2018top 5 things a startup must know before hiring an agency\u2019:<\/p>\n

    \n
  1. How a press office \/ media works<\/li>\n
  2. What makes a good PR story<\/li>\n
  3. How to talk about your brand \/ business<\/li>\n
  4. What PR outcomes will really impact the bottom line<\/li>\n
  5. How to identify PR-able content from within the business<\/li>\n<\/ol>\n

    For more information, contact lisa.malyon@72point.com, or visit our Instant Fame Masterclass workshop page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Why the PR agency model isn’t right for start-ups.<\/p>\n","protected":false},"author":2,"featured_media":96735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[269,303],"tags":[],"class_list":["post-96734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-insight","category-lisas-blogs"],"yoast_head":"\nWhy the PR agency model isn\u2019t right for startups - 72Point.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/us\/why-the-pr-agency-model-isnt-right-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the PR agency model isn\u2019t right for startups - 72Point.\" \/>\n<meta property=\"og:description\" content=\"Why the PR agency model isn't right for start-ups.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/us\/why-the-pr-agency-model-isnt-right-for-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-01T13:52:26+00:00\" \/>\n<meta name=\"author\" content=\"Drench Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Drench Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.72point.com\/us\/why-the-pr-agency-model-isnt-right-for-startups\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.72point.com\/us\/why-the-pr-agency-model-isnt-right-for-startups\/\"},\"author\":{\"name\":\"Drench Design\",\"@id\":\"https:\/\/www.72point.com\/#\/schema\/person\/ef049f6f5f10b43302308688cc0d642f\"},\"headline\":\"Why the PR agency model isn\u2019t right for startups\",\"datePublished\":\"2019-08-01T13:52:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.72point.com\/us\/why-the-pr-agency-model-isnt-right-for-startups\/\"},\"wordCount\":395,\"image\":{\"@id\":\"https:\/\/www.72point.com\/us\/why-the-pr-agency-model-isnt-right-for-startups\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2019\/08\/women-calligrapher-in-cozy-home-working_t20_8leY7z-1-scaled.jpg\",\"articleSection\":[\"PR Insight\",\"Lisa’s Blogs\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/us\/why-the-pr-agency-model-isnt-right-for-startups\/\",\"url\":\"https:\/\/www.72point.com\/us\/why-the-pr-agency-model-isnt-right-for-startups\/\",\"name\":\"Why the PR agency model isn\u2019t right for startups - 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