{"id":96711,"date":"2019-12-24T10:00:05","date_gmt":"2019-12-24T10:00:05","guid":{"rendered":"https:\/\/www.72point.com\/2019-what-a-year\/"},"modified":"2019-12-24T10:00:05","modified_gmt":"2019-12-24T10:00:05","slug":"2019-what-a-year","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/2019-what-a-year\/","title":{"rendered":"2019: What a Year"},"content":{"rendered":"<p><em>Managing Director Chris Pharo<\/em><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/oYIE8xrVR5A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nWe entered the PRWeek top 50.<\/p>\n<p>Our digital team landed our first major award &#8211; <strong>winning in-house team of the year at the PRCA digital awards<\/strong> and received a string of other nominations &#8211; as well as <strong>being finalists at the Creative Shootout.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-49675 size-full\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2019\/08\/awards.png\" alt=\"\" width=\"972\" height=\"647\" \/><\/p>\n<p>We were<a href=\"https:\/\/www.72point.com\/pr-solutions\/pr-for-bitz-and-bob\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Highly Commended for the Chartered Institute of Marketing&#8217;s Best Use of Digital Marketing Award for the Bitz and Bob Campaign.<\/a><\/p>\n<p>We were finalists of Creative Moment Awards 2019, with our<a href=\"https:\/\/www.72point.com\/pr-case-studies\/heathrow-expressflowers\/\" target=\"_blank\" rel=\"noopener noreferrer\"> FlowerExpress campaign for Heathrow Express shortlisted for Experiential Marketing Campaign of the Year.<\/a><\/p>\n<p><img decoding=\"async\" class=\"wp-image-49332 size-full\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2019\/05\/SWNS_FLOWER_EXPRESS_18.jpg\" alt=\"\" width=\"3500\" height=\"2333\" \/><\/p>\n<p>Our PR support for <a href=\"https:\/\/www.72point.com\/pr-case-studies\/raising-awareness-of-maternal-mental-health\/\">Channel Mum&#8217;s Mental Health campaign<\/a> resulted in the campaign winning the Best Use of Influencers in PRWeek&#8217;s Campaigns For Good Awards.<\/p>\n<p>We were shortlisted at <strong>PRMoment Awards 2019<\/strong> (ChannelMum Mental Health campaign) and at the <strong>Drum Marketing Awards 2019<\/strong> (PR category: ChannelMum Mental Health campaign and Travel and Tourism category: Accor Hotels, From the Heart campaign).<\/p>\n<p><a href=\"https:\/\/www.72point.com\/72point-news\/denim-report-site-of-the-day\/\" target=\"_blank\" rel=\"noopener noreferrer\">And our Denim Report for Lyst was awarded with the Awwwards Site of the Day Award.<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-49564 size-full\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2019\/07\/Denim.png\" alt=\"\" width=\"1881\" height=\"847\" \/><\/p>\n<p>2019 was the year that saw us strengthen our social offering significantly, now commanding over <strong>500,000 page likes<\/strong> across our owned social channels.<\/p>\n<p>It was also the year we launched the OnePoll app &#8211; making our brilliant research engine mobile friendly, <a href=\"https:\/\/www.72point.com\/pr-case-studies\/duracell-battery-elephant\/\" target=\"_blank\" rel=\"noopener noreferrer\">built an elephant out of batteries for H&amp;K and their client Duracell<\/a> to highlight the scandalous amount that go un-recycled and the damage they do to our environment and turned a <a href=\"https:\/\/www.72point.com\/pr-case-studies\/heathrow-expressflowers\/\" target=\"_blank\" rel=\"noopener noreferrer\">boring train carriage into a stunning floral display that left commuters utterly delighted for Heathrow Express.<\/a><\/p>\n<p>We also helped changed perceptions for <a href=\"https:\/\/www.72point.com\/pr-case-studies\/volkswagen-ev-charging-bay-announcement\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Volkswagen<\/strong> and installed them at the forefront of the electric car revolution<\/a> and created the stunning<a href=\"https:\/\/www.72point.com\/pr-case-studies\/sneaker-intelligence-unit\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> Lyst Sneaker Intelligence Unit<\/strong> that drove a 47 percent increase in traffic to their website.<\/a><\/p>\n<p>We helped <a href=\"https:\/\/www.72point.com\/pr-case-studies\/welcome-to-manchester\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ladbrokes welcome the Australian cricket team to Manchester in unforgettable style.<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-50098 size-full\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2019\/09\/SWNS_BEN_STOKES_008-750x595.jpg\" alt=\"\" width=\"750\" height=\"595\" \/><\/p>\n<p>And it was the year when we achieved an incredible <strong>22,233 pieces of coverage<\/strong> for our clients with our <strong>brilliant news generation.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-51014 size-full\" src=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2019\/12\/2019.jpg\" alt=\"\" width=\"1800\" height=\"1024\" \/><\/p>\n<p>Could not be prouder of the team and <strong>can&#8217;t wait to see what 2020 is going to bring.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Managing Director Chris Pharo We entered the PRWeek top 50. Our digital team landed our first major award &#8211; winning [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":96712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[267,269],"tags":[],"class_list":["post-96711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-72point-news","category-pr-insight"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2019: What a Year - 72Point.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/us\/2019-what-a-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2019: What a Year - 72Point.\" \/>\n<meta property=\"og:description\" content=\"Managing Director Chris Pharo We entered the PRWeek top 50. 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