{"id":96693,"date":"2020-04-24T11:20:49","date_gmt":"2020-04-24T11:20:49","guid":{"rendered":"https:\/\/www.72point.com\/our-diary-is-filling-up\/"},"modified":"2020-04-24T11:20:49","modified_gmt":"2020-04-24T11:20:49","slug":"our-diary-is-filling-up","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/our-diary-is-filling-up\/","title":{"rendered":"Our Diary Is Filling Up&#8230;"},"content":{"rendered":"<div><em>By Chris Pharo\u00a0<\/em><\/div>\n<div><\/div>\n<div>\n<p>There has been a notable increase in our clients requesting news generation support in recent weeks, cementing the importance of brands staying at the front of consumers mind now more so than ever. Clever content has always played an important role in marketing strategies, but in times of uncertainty, we place ever increasing value in the publications we trust.<\/p>\n<p>People have more time on their hands and are constantly checking in with their favoured publications for engaging content that provides some light relief. Publishers are also actively seeking stories that engage, and there is plenty of appetite for PR activation.<\/p>\n<p>That\u2019s where we come in.<\/p>\n<p>Our calendar is filling up, and the response we&#8217;ve been getting shows that demand is strong. Unique opportunities present themselves daily for brands to reach their consumers in powerful and meaningful ways.<\/p>\n<p>We landed 2,590 pieces of coverage over 45 projects in March alone, and that count has already increased to 55 projects for April. We are specialists in landing stories on their desired platforms and liaising with clients on the expert messaging these stories contain.<\/p>\n<p><a href=\"https:\/\/www.72point.com\/contact-72point\/\">Contact us now<\/a> to talk about your news generation project, support on distributions\/sell-in and widespread media coverage.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Chris Pharo\u00a0 There has been a notable increase in our clients requesting news generation support in recent weeks, cementing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":96668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[267,269],"tags":[],"class_list":["post-96693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-72point-news","category-pr-insight"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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