{"id":96635,"date":"2022-05-25T12:17:01","date_gmt":"2022-05-25T11:17:01","guid":{"rendered":"https:\/\/www.72point.com\/digital-pr-campaigns-how-important-are-they\/"},"modified":"2022-05-25T12:17:01","modified_gmt":"2022-05-25T11:17:01","slug":"digital-pr-campaigns-how-important-are-they","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/","title":{"rendered":"Digital PR Campaigns. How Important Are They?"},"content":{"rendered":"

At 72Point we are constantly experimenting to try and create digital PR campaigns that work for our clients and\u00a0<\/em>publishers.<\/p>\n

Interestingly we’re seeing great results from online quizzes, which are getting great digital pick up with the added benefit of real engagement from readers.<\/p>\n

This represents a win for both parties. The client is getting thousands of completions on their quiz which is specifically designed to align with their messaging and the publishers are getting an uptick in terms of dwell time.<\/p>\n

Our in-house design team, Oath Studio<\/a>, create these assets to engage target audiences spanning and coupled with our experience of what stories drive the news agenda, these digital-first campaigns have been driving punchy results for our clients.<\/p>\n

 <\/p>\n

YourRedCar<\/strong><\/h2>\n

Our recent project for The Romans and YourRedCar featured a fully branded quiz to discover what your car choice says about your personality.<\/p>\n

As well as the vast news coverage secured, the quiz delivered 11,568 completions, providing great engagement with the brand and carrying their key message to their audience in a fun and memorable way.<\/p>\n

Average completion time of the quiz was 2 minutes and 30 secs, showing that visitors had a solid dwell time too.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Fixter<\/strong><\/h2>\n

Likewise, MOT and car service provider Fixter needed content to engage their audience. We put together a quiz to test for dashboard knowledge, promoting their key message of being a revolutionary car maintenance provider.<\/p>\n

That quiz generated 11,300 plays to give Fixter a highly engaging asset to embed on their website and supplementing the widespread media coverage secured.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

As part of SWNS Media Group<\/a>, we have access to a social media audience of over 540,000 users, meaning that we can distribute content to a wide audience on those digital platforms, ultimately directing viewers to our clients’ websites.<\/p>\n

If you’d like to know more, drop us a line.\u00a0Hello@72point.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

At 72Point we are constantly experimenting to try and create digital PR campaigns that work for our clients and\u00a0publishers. Interestingly […]<\/p>\n","protected":false},"author":21,"featured_media":96636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[267,278,299],"tags":[],"class_list":["post-96635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-72point-news","category-pr","category-digital"],"yoast_head":"\nDigital PR Campaigns. How Important Are They? - 72Point.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital PR Campaigns. How Important Are They? - 72Point.\" \/>\n<meta property=\"og:description\" content=\"At 72Point we are constantly experimenting to try and create digital PR campaigns that work for our clients and\u00a0publishers. Interestingly […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-25T11:17:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/05\/MicrosoftTeams-image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1726\" \/>\n\t<meta property=\"og:image:height\" content=\"1194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tyra Bateman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tyra Bateman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/\"},\"author\":{\"name\":\"Tyra Bateman\",\"@id\":\"https:\/\/www.72point.com\/#\/schema\/person\/1a4e7d537fd052f21f21f444dd01710f\"},\"headline\":\"Digital PR Campaigns. How Important Are They?\",\"datePublished\":\"2022-05-25T11:17:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/\"},\"wordCount\":315,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/05\/Untitled-design.jpg\",\"articleSection\":[\"72Point News\",\"PR\",\"Digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/\",\"url\":\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/\",\"name\":\"Digital PR Campaigns. How Important Are They? - 72Point.\",\"isPartOf\":{\"@id\":\"https:\/\/www.72point.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/05\/Untitled-design.jpg\",\"datePublished\":\"2022-05-25T11:17:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.72point.com\/#\/schema\/person\/1a4e7d537fd052f21f21f444dd01710f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#primaryimage\",\"url\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/05\/Untitled-design.jpg\",\"contentUrl\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/05\/Untitled-design.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.72point.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital PR Campaigns. How Important Are They?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.72point.com\/#website\",\"url\":\"https:\/\/www.72point.com\/\",\"name\":\"72Point.\",\"description\":\"Creative PR Agency | Unrivalled Media Distribution | 72Point\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.72point.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.72point.com\/#\/schema\/person\/1a4e7d537fd052f21f21f444dd01710f\",\"name\":\"Tyra Bateman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.72point.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86b272242689d8db07f1588197e6989b3139eed5e8c394f7749d3a0e5c0df4a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86b272242689d8db07f1588197e6989b3139eed5e8c394f7749d3a0e5c0df4a4?s=96&d=mm&r=g\",\"caption\":\"Tyra Bateman\"},\"url\":\"https:\/\/www.72point.com\/us\/author\/tyra-bateman\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital PR Campaigns. How Important Are They? - 72Point.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/","og_locale":"en_US","og_type":"article","og_title":"Digital PR Campaigns. How Important Are They? - 72Point.","og_description":"At 72Point we are constantly experimenting to try and create digital PR campaigns that work for our clients and\u00a0publishers. Interestingly […]","og_url":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/","og_site_name":"72Point.","article_published_time":"2022-05-25T11:17:01+00:00","og_image":[{"width":1726,"height":1194,"url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/05\/MicrosoftTeams-image-1.png","type":"image\/png"}],"author":"Tyra Bateman","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tyra Bateman","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#article","isPartOf":{"@id":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/"},"author":{"name":"Tyra Bateman","@id":"https:\/\/www.72point.com\/#\/schema\/person\/1a4e7d537fd052f21f21f444dd01710f"},"headline":"Digital PR Campaigns. How Important Are They?","datePublished":"2022-05-25T11:17:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/"},"wordCount":315,"commentCount":0,"image":{"@id":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#primaryimage"},"thumbnailUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/05\/Untitled-design.jpg","articleSection":["72Point News","PR","Digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/","url":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/","name":"Digital PR Campaigns. How Important Are They? - 72Point.","isPartOf":{"@id":"https:\/\/www.72point.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#primaryimage"},"image":{"@id":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#primaryimage"},"thumbnailUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/05\/Untitled-design.jpg","datePublished":"2022-05-25T11:17:01+00:00","author":{"@id":"https:\/\/www.72point.com\/#\/schema\/person\/1a4e7d537fd052f21f21f444dd01710f"},"breadcrumb":{"@id":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#primaryimage","url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/05\/Untitled-design.jpg","contentUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/05\/Untitled-design.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.72point.com\/us\/digital-pr-campaigns-how-important-are-they\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.72point.com\/us\/"},{"@type":"ListItem","position":2,"name":"Digital PR Campaigns. How Important Are They?"}]},{"@type":"WebSite","@id":"https:\/\/www.72point.com\/#website","url":"https:\/\/www.72point.com\/","name":"72Point.","description":"Creative PR Agency | Unrivalled Media Distribution | 72Point","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.72point.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.72point.com\/#\/schema\/person\/1a4e7d537fd052f21f21f444dd01710f","name":"Tyra Bateman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.72point.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/86b272242689d8db07f1588197e6989b3139eed5e8c394f7749d3a0e5c0df4a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86b272242689d8db07f1588197e6989b3139eed5e8c394f7749d3a0e5c0df4a4?s=96&d=mm&r=g","caption":"Tyra Bateman"},"url":"https:\/\/www.72point.com\/us\/author\/tyra-bateman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/posts\/96635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/comments?post=96635"}],"version-history":[{"count":0,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/posts\/96635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media\/96636"}],"wp:attachment":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media?parent=96635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/categories?post=96635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/tags?post=96635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}