{"id":96556,"date":"2023-04-28T10:37:50","date_gmt":"2023-04-28T09:37:50","guid":{"rendered":"https:\/\/www.72point.com\/average-domain-authority-on-coverage-secured-for-clients-is-on-the-up\/"},"modified":"2023-04-28T10:37:50","modified_gmt":"2023-04-28T09:37:50","slug":"average-domain-authority-on-coverage-secured-for-clients-is-on-the-up","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/average-domain-authority-on-coverage-secured-for-clients-is-on-the-up\/","title":{"rendered":"Average Domain Authority On Coverage Secured For Clients Is On the Up!"},"content":{"rendered":"

By Head of SEO, Marten Lazarus<\/em><\/p>\n

We are proud to announce that 72Point’s average domain authority – for the coverage output we achieve – continues to rise. Throughout April we hit a new high of an average of 67 across our coverage tally.<\/p>\n

Adding to our average tally of 46 articles secured per campaign,\u00a0 that DA average is up 15% this year alone.<\/span><\/p>\n

This is an important metric that points to a commitment to securing quality coverage, that helps move the dial on our client’s objectives. In recent years, we have put a considerable amount of focus on taking the quality of our coverage to the next level, so we are delighted with this marked improvement.<\/p>\n

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.<\/p>\n

Domain Authority is based on data from Moz’s Link Explorer web index and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a “best fit” algorithm that most closely correlates link data with rankings across thousands of actual search results that they use as standards to scale against.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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