{"id":96545,"date":"2024-02-27T10:29:12","date_gmt":"2024-02-27T10:29:12","guid":{"rendered":"https:\/\/www.72point.com\/2022-year-in-review\/"},"modified":"2024-02-27T10:29:12","modified_gmt":"2024-02-27T10:29:12","slug":"2022-year-in-review","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/2022-year-in-review\/","title":{"rendered":"2022: Year In Review"},"content":{"rendered":"

What a year. <\/span>\u00a0<\/span><\/p>\n

It is always difficult to put into words how proud we are of the effort put in by our team throughout the year, and how happy we are to work with some of the nation\u2019s leading brands.<\/span>\u00a0<\/span><\/p>\n

As we wrap up\u00a0for Christmas, we\u2019ve been looking back on a year which has been spent delivering remarkable content-led campaigns, securing vast amounts of coverage for our clients, helping them to reach their objectives, whilst delivering memorable campaigns to the media. Buckle up and enjoy the ride as we cover our highlights of the year.<\/span>\u00a0<\/span><\/p>\n

Highlights<\/h2>\n

In total, we managed <\/span>882<\/span><\/b> stories ranging from product launches and anniversary announcements to in-depth diversity studies, resulting in a new yearly record of <\/span>60,085<\/span><\/b> total pieces of coverage, that\u2019s a whopping average of 68 pieces of coverage per campaign. We saw a huge increase of digital coverage specifically, as we continued to match the rising demand we are seeing from our clients for content including links, videos, quizzes and other visual assets, <\/span>\u00a0<\/span><\/p>\n

Speaking of videos….. we\u2019d like to take the opportunity to give a big shout out to that department, who have handled over 200 videos for our clients. We all know how tricky these briefs can be, so that\u2019s quite an achievement. <\/span>\u00a0<\/span><\/p>\n

Our in-house design team Oath Studio<\/a> showcased their aptitude for quality digital assets that speak to the media, by delivering over 230 design-led projects<\/strong>.\u00a0<\/span>\u00a0<\/span><\/p>\n

The market research arm of the business, OnePoll<\/a>, oversaw 1.5 million completed surveys for our clients, asking over 15,000 questions.\u00a0<\/strong><\/p>\n

And to top it all off, we expanded into new territory, building out an in-house SEO team to continue to define how our content packages impact search metrics. We landed 23,853 all-important links for our clients,<\/strong> a high number of which were in top-tier media outlets.\u00a0<\/span>\u00a0<\/span><\/p>\n

We also launched a dedicated brand-direct Creative operation, designed to provide consultation and campaign strategy, creative, activation and then post-campaign analysis. They delivered some truly stellar work, so let\u2019s take a look at some of our most noteworthy campaigns…<\/span>\u00a0<\/span><\/p>\n

Our Work<\/span><\/h2>\n

For Essity<\/a>, we conducted the UK\u2019s largest ever menopause study<\/a>, surveying 5000 women to reveal the little-known symptoms of the menopause and help launch their online knowledge-sharing platform, \u2018Issviva\u2019..\u00a0<\/span>\u00a0<\/span><\/p>\n

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We carried out the Bristol Love Report<\/a> for eharmony<\/a>, helping them boost sign-ups in the region by 50%.\u00a0<\/span>\u00a0<\/span><\/p>\n

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Our miniature bake sale with Guide dogs<\/a> enlisted the 2019 Great British Bake-Off winner to create a teeny-weeny Victoria sponge to drive awareness of their initiative. <\/span><\/p>\n

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They were delighted with the results of our video-led activation and had this to say:\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cWe have worked with 72Point on a few projects now and they have a good understanding of our charity and the content we are looking to land. For our 2022 Guide Dog appeal they picked up our brief and cleverly brought together some difficult threads into a fun and engaging idea expertly taking the traditional bake sale to a younger audience. The combination of content (spanning video, social and news) worked perfectly together and drove lots of traffic to our all-important appeal page, smashing the target and surpassing all expectations”<\/span><\/i>\u00a0<\/span><\/p>\n

For Resuscitation Council UK<\/a>, we created the #ResusChallenge Tik Tok dance, featuring Oti Mabuse,<\/a> to help spread the word about cardiac arrest and the fact that three quarters of British adults know CPR, but less than half feel comfortable performing it.\u00a0<\/span>\u00a0<\/span><\/p>\n

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@otimabuse<\/a> I’ve done the #ResusCPRChallenge<\/a> to raise awareness about cardiac arrest. Did you know three-quarters of British adults know CPR – but less than half feel confident performing it? In five simple steps, you can learn how to save a life. I challenge my sister @motsimabusetanzschule and the beautiful @thisisdavinamccall \u266c original sound – Oti mabuse<\/a><\/section>\n<\/blockquote>\n