Sam Brown<\/a> spills the beans on why the term is part-derogatory, part-sexist, and as such, we are banning it!<\/strong><\/p>\nPR has always been a very female-friendly business. Agencies and in-house teams are very often female-dominant spaces, and spaces in which intuition and tact is as valued as data and numbers.<\/p>\n
But with that female-dominance comes the much-used term of \u2018PR Girl\u2019. The term that\u2019s used to describe a communications professional of the female gender. Or is it…!?<\/p>\n
In my 20-odd years in the business, I\u2019ve used the term PR Girl numerous times, and of course, I\u2019ve had it used against me. I say \u2018against\u2019 as it always feels so derogatory. I admit that I\u2019m guilty of it, even though I roll my own eyes every time it slips out of my mouth.<\/p>\n
When you google the term, the first page is full of articles like \u201921 tips before you date a PR Girl\u2019, complete with descriptions of the females being multi-taskers who speak in sound bites and immediately hit you up on social media.<\/p>\n
The \u2018official\u2019 definition is shown as:<\/p>\n
\u00a0\u2018\u2026pretty event helper who greets your customer, talks a bit about your product or just stands there looking beautiful to draw people to your booth. Some people also use the title to refer to a promo girl, which is basically the same thing.\u2019<\/em><\/p>\nNot great, is it?<\/p>\n
Don\u2019t get me wrong – this isn\u2019t a menstrual-winge to coincide with International Women\u2019s Day. It\u2019s an issue that reflects our entire industry. Think about how PR is deemed the lesser-sibling of advertising \u2013 it\u2019s the Big Ad Men versus the Little PR girls.<\/p>\n
Or how (in the 00s and 10\u2019s at least) it was a little PR girl approaching a burly male news editor to pitch their story. PR\u2019s are always the \u2018little one\u2019.<\/p>\n
But things have so drastically changed. PR\u2019s are often male, news editors are often women, and we don\u2019t have to stumble over a pair of DDs on page 3 to get to the news pages anymore.<\/p>\n
The world, it would seem, has moved on.<\/p>\n
So, if the industry has<\/em> evolved so much; if our importance within the marketing mix is so much stronger, and if our work is more measurable and effective than ever\u2026 then why, oh why, do we still use the term that is so squarely stuck in the 1980s?<\/p>\nToday \u2013 on International Women\u2019s Day 2023 \u2013 I am leading the cause, with my colleagues at 72Point by my side, to officially BANISH the term PR Girl!<\/p>\n
For this, I am installing a \u2018swear jar\u2019 on my desk, and I shall throw in a quid every time it slips out of my mouth. I promise to pull up everyone that I hear saying it\u2026 nicely, and in a very tactful way, of course. And I will wear it loud and proud on my t-shirt to literally say it \u2018with my chest\u2019!<\/p>\n
PR professionals, please join our cause and together let\u2019s BANISH the term PR Girl for good.<\/p>\n
It\u2019s not big. It\u2019s not clever. And we\u2019re no longer the little ones.<\/p>\n","protected":false},"excerpt":{"rendered":"
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<\/p>\n