{"id":96539,"date":"2024-02-27T10:33:48","date_gmt":"2024-02-27T10:33:48","guid":{"rendered":"https:\/\/www.72point.com\/why-content-lead-pr-is-essential-in-2023-sam-brown-prca\/"},"modified":"2024-02-27T10:33:48","modified_gmt":"2024-02-27T10:33:48","slug":"why-content-lead-pr-is-essential-in-2023-sam-brown-prca","status":"publish","type":"post","link":"https:\/\/www.72point.com\/us\/why-content-lead-pr-is-essential-in-2023-sam-brown-prca\/","title":{"rendered":"Why Content-Lead PR is Essential in 2023 &#8211; Sam Brown &#038; PRCA"},"content":{"rendered":"<p>We\u2019ve teamed up with the PRCA to host a hands-on training session on how to create a content-led PR campaign. It\u2019s taking place on 30th of March remotely.<\/p>\n<p><em>&#8220;It will be a fun, interactive and engaging couple of hours, where you\u2019ll learn lots of great tips to take back to your workplace.&#8221;<\/em> &#8211; Sam Brown<\/p>\n<p>The session is hosted by our crack-team of PR supremos \u2013 Sam Brown, award-winning Creative Director with over 20 years of experience working with the world\u2019s leading brands; Katie Earlam, Campaigns Director and former news and showbiz journalist and columnist at The Sun and interviews producer at Sky News with an unrivalled contacts book; and Emma Elsworthy, Head of News Generation, who has been working with leading brands and agencies to supply stories that power the media agenda \u2013 with expert knowledge of what lands and what doesn\u2019t &#8211; for over 20 years.<\/p>\n<p>To find out more about how to curate content-led PR campaigns that drive brand impact, join our training course with the PRCA <a href=\"https:\/\/www.prca.org.uk\/event\/5993\/how-to-curate-a-content-led-pr-campaign-masterclass\">here<\/a>. Or if you want to find out more about what why content-lead PR is essential in 2023 click <a href=\"https:\/\/www.prca.org.uk\/Why-Content-Lead-PR-is-Essential\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve teamed up with the PRCA to host a hands-on training session on how to create a content-led PR campaign. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[233],"tags":[],"class_list":["post-96539","post","type-post","status-publish","format-standard","hentry","category-uncategorized-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Content-Lead PR is Essential in 2023 - Sam Brown &amp; PRCA - 72Point.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/us\/why-content-lead-pr-is-essential-in-2023-sam-brown-prca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Content-Lead PR is Essential in 2023 - Sam Brown &amp; PRCA - 72Point.\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve teamed up with the PRCA to host a hands-on training session on how to create a content-led PR campaign. 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