{"id":96434,"date":"2020-09-14T11:56:59","date_gmt":"2020-09-14T10:56:59","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/the-sea-nic-route\/"},"modified":"2025-11-07T11:09:12","modified_gmt":"2025-11-07T11:09:12","slug":"the-sea-nic-route","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/the-sea-nic-route\/","title":{"rendered":"The Sea-Nic Route"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; back_image=&#8221;91404&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;pageheader&#8221; uncode_shortcode_id=&#8221;127465&#8243; row_height_pixel=&#8221;500&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;7&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;155571&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;160017&#8243;][vc_row_inner row_inner_height_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;200620&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;90&#8243; gutter_size=&#8221;2&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;7&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;500&#8243; width=&#8221;1\/2&#8243; mobile_height=&#8221;300&#8243; uncode_shortcode_id=&#8221;404143&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;176810&#8243;]Honda Power Equipment[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-161249&#8243; css_animation=&#8221;curtain-words&#8221; text_align=&#8221;text-left&#8221; el_class=&#8221;pageheader&#8221; uncode_shortcode_id=&#8221;114527&#8243;]The Sea-Nic Route[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-445851&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Pieces of coverage&#8221; uncode_shortcode_id=&#8221;347760&#8243;]<span class=\"gradient-fill-span\">111<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-445851&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Organic social media views&#8221; uncode_shortcode_id=&#8221;366326&#8243;]<span class=\"gradient-fill-span\">20,800<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-445851&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Follow links&#8221; uncode_shortcode_id=&#8221;106326&#8243;]<span class=\"gradient-fill-span\">88<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_single_image media=&#8221;91406&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;383882&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;7&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;306415&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;969547&#8243;]<\/p>\n<div>\n<p>Have you ever wondered what it\u2019s like out on the water?<\/p>\n<p>Britain\u2019s beautiful coastal landscapes and rivers offer an unrivalled view of the natural world around us. However, there\u2019s plenty to consider before venturing out, from choosing a boat and a boat engine, to safety equipment and procedures. We were challenged to create a consumer-friendly story for budding adventurers both new and experienced to raise awareness of Honda\u2019s range of boat engines in time for this year\u2019s Southampton International Boat Show.<\/p>\n<p>Inspired by stories of being out on the water with her family, we partnered with sea-faring travel influencer Heather Kemp to compile the ultimate guide to adventuring out on the water. Heather curated a list of her favourite coastal locations with all the best things to see and do, from dreamy Scotland sunsets to wildlife watching in Pembrokeshire, as well as landmark spotting along the River Dart. To support the story further, Heather also created an informative list of top tips for safe voyages and boat maintenance.<\/p>\n<p>We also created beautiful drone photography of each location for visual impact, which was distributed to consumer and lifestyle media alongside our press release, listicle, visitors guide and top tips. The campaign was further amplified on Heather\u2019s social channels, with a series of Instagram content on her channel @kemp.life, featuring her Honda BF100 outboard engine with vivid blue seascapes front and centre.<\/p>\n<p>Heather\u2019s story captured the imagination of the media and her social audience alike, delivering 111 pieces of coverage, 20,800 organic social media views and counting, as well as 88 follow links from top-tier articles.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_button hover_fx=&#8221;outlined&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2F72point.coveragebook.com%2Fb%2F1f396b6537d6189b|target:_blank&#8221; uncode_shortcode_id=&#8221;138262&#8243;]View Coverage Summary[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;ratecard&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_speed=&#8221;500&#8243; radius=&#8221;sm&#8221; shadow=&#8221;sm&#8221; width=&#8221;1\/1&#8243;][uncode_block id=&#8221;90626&#8243; inside_column=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Honda Power Equipment<\/p>\n","protected":false},"author":20,"featured_media":96435,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[262],"class_list":["post-96434","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-old"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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