{"id":96432,"date":"2021-04-19T15:32:21","date_gmt":"2021-04-19T14:32:21","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/cardiomyopathy-heart-bleeps-campaign\/"},"modified":"2025-11-07T11:09:12","modified_gmt":"2025-11-07T11:09:12","slug":"cardiomyopathy-heart-bleeps-campaign","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/cardiomyopathy-heart-bleeps-campaign\/","title":{"rendered":"‘HEART BLEEPS’ CAMPAIGN"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_image=”89818″ overlay_color=”color-144227″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”pageheader”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”7″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”2″ desktop_visibility=”yes” medium_visibility=”yes”][vc_custom_heading heading_semantic=”h1″ text_font=”font-761606″ text_size=”fontsize-445851″ text_weight=”700″ text_transform=”uppercase” css_animation=”curtain-words” text_align=”text-left” el_class=”pageheader”]’HEART BLEEPS’ CAMPAIGN[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-155944″ text_weight=”600″ text_transform=”uppercase” text_height=”fontheight-179065″]CARDIOMYOPATHY UK[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-xsdn” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”100″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”80″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″]<\/p>\n

OBJECTIVES<\/h3>\n

Cardiomyopathy can affect anyone, at any age, and misconceptions around the condition condition can be a daily struggle.<\/p>\n

The \u2018Heart Bleeps\u2019 Campaign is centered around confronting stereotypes of what people with heart conditions look like. These assumptions lead to people with cardiomyopathy facing challenges when it comes to employment, benefits and lifestyle. Assumptions can also lead to people with cardiomyopathy not seeking medical help or being misdiagnosed by medical professionals.[\/vc_column_text][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″]<\/p>\n

SUMMARY<\/h3>\n

As part of an integrated campaign strategy, we produced a series of assets for Cardiomyopathy UK to use across all of their social channels and website, as well as in the media. We created animations, graphics and video that aimed to dispel the misconceptions surrounding Cardiomyopathy.<\/p>\n

[\/vc_column_text][vc_single_image media=”89819″ media_width_percent=”100″][vc_button hover_fx=”outlined” border_width=”0″ scale_mobile=”no” link=”url:https%3A%2F%2Fwww.cardiomyopathy.org%2Four-2018-campaign%2Fcampaign-case-studies|target:_blank”]Visit Site[\/vc_button][vc_button hover_fx=”outlined” border_width=”0″ scale_mobile=”no” link=”url:https%3A%2F%2F72point.coveragebook.com%2Fb%2F80e71bc7|target:_blank”]View Coverage Summary[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”90″ gutter_size=”3″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ css_animation=”alpha-anim” animation_speed=”500″ width=”1\/3″ mobile_height=”300″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_align=”text-left” el_class=”bigstat” subheading=”Animations”]9<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”300″ text_align=”text-left” el_class=”bigstat” subheading=”Social Media Assets”]30<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”400″ text_align=”text-left” el_class=”bigstat” subheading=”Videos”]7<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”500″ text_align=”text-left” el_class=”bigstat” subheading=”Pieces of Coverage”]27<\/span>[\/vc_custom_heading][vc_separator sep_color=”color-jevc” el_width=”200px” el_height=”1″ el_class=”divider01″][vc_empty_space empty_h=”3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\n

Animations<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_image=”89826″ back_repeat=”no-repeat” back_position=”right bottom” parallax=”yes” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ back_size=”auto”][vc_column width=”1\/2″][vc_accordion active_tab=”0″][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”Aaliyah” tab_id=”1620743654-1-67″][vc_column_text]