{"id":96403,"date":"2021-04-22T15:08:33","date_gmt":"2021-04-22T14:08:33","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/gender-price-gap\/"},"modified":"2025-11-07T11:09:07","modified_gmt":"2025-11-07T11:09:07","slug":"gender-price-gap","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/gender-price-gap\/","title":{"rendered":"GENDER PRICE-GAP"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_image=”89808″ overlay_color=”color-144227″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”pageheader”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”7″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”2″ desktop_visibility=”yes” medium_visibility=”yes”][vc_custom_heading heading_semantic=”h1″ text_font=”font-761606″ text_size=”fontsize-445851″ text_weight=”700″ text_transform=”uppercase” css_animation=”curtain-words” text_align=”text-left” el_class=”pageheader”]GENDER PRICE-GAP[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-155944″ text_weight=”600″ text_transform=”uppercase” text_height=”fontheight-179065″]CHANNELMUM[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-xsdn” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”100″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”80″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″]<\/p>\n

SUMMARY<\/h3>\n

GENDER-SPLIT RESEARCH FOR CHANNELMUM<\/p>\n

Our rewrite and media distribution services boosted Channelmum\u2019s story on the \u2018gender price gap\u2019 and help it travel as far as possible. The press release was a topical study into the difference in price of clothes from boys to girls, highlighting the unfair price that mothers may be paying. Our Digital Outreach team ensured maximum media exposure \u2013 landing 170 pieces of coverage in total and in 5 top 10 national news sites, generating a public conversation around the issue of the gender price gap and raising awareness of it.<\/p>\n

MARCH 2018<\/p>\n

[\/vc_column_text][vc_button hover_fx=”outlined” border_width=”0″ scale_mobile=”no” link=”url:https%3A%2F%2F72point.coveragebook.com%2Fb%2F028a8f67|target:_blank”]View Coverage Doc[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”90″ gutter_size=”3″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ css_animation=”alpha-anim” animation_speed=”500″ width=”1\/3″ mobile_height=”300″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_align=”text-left” el_class=”bigstat” subheading=”Pieces of coverage”]170<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”300″ text_align=”text-left” el_class=”bigstat” subheading=”Estimated coverage views”]3.01M<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”500″ text_align=”text-left” el_class=”bigstat” subheading=”Daily Readership”]8.78M<\/span>[\/vc_custom_heading][vc_separator sep_color=”color-jevc” el_width=”200px” el_height=”1″ el_class=”divider01″][vc_empty_space empty_h=”3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”ratecard”][vc_column width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” animation_speed=”500″ radius=”sm” shadow=”sm” width=”1\/1″][uncode_block id=”90626″ inside_column=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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