{"id":96400,"date":"2021-04-23T11:08:25","date_gmt":"2021-04-23T10:08:25","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/pizza-express-pizzaiolos\/"},"modified":"2025-11-07T11:09:06","modified_gmt":"2025-11-07T11:09:06","slug":"pizza-express-pizzaiolos","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/pizza-express-pizzaiolos\/","title":{"rendered":"SYNCHRONISED PIZZA FLARE"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_image=”89093″ overlay_color=”color-144227″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”pageheader”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”7″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”2″ desktop_visibility=”yes” medium_visibility=”yes”][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-761606″ text_size=”fontsize-445851″ text_weight=”700″ text_transform=”uppercase” css_animation=”curtain-words” text_align=”text-left” el_class=”pageheader”]Digital Outreach and SEO[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-155944″ text_weight=”600″ text_transform=”uppercase” text_height=”fontheight-179065″]PizzaExpress[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”6″ back_color=”color-xsdn” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”100″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”80″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″]<\/p>\n

Celebrating 54 years of pizza express with the Lucre Group<\/h3>\n

72Point collaborated with The Lucre Group to create an excellent brand moment for their client Pizza Express, maximising the special opening of Pizza Express Langham Place, Oxford Circus \u2013 which celebrates 54 years since the restaurant\u2019s opening.<\/p>\n

Lucre had the creative idea of\u00a0bringing Oxford Street to a standstill with a synchronised pizza flare performed by over 50 pizzaiolos, with 72Point shooting the video content and landing the story in 30 publications, including Telegraph, Metro, Independent, Sun, Mirror and Standard.[\/vc_column_text][vc_button hover_fx=”outlined” border_width=”0″ scale_mobile=”no” link=”url:http%3A%2F%2Fwww.72point.com%2Fcontact-72point%2F|title:Contact%20Us”]Get coverage like this[\/vc_button][\/vc_column_inner][vc_column_inner column_width_use_pixel=”yes” gutter_size=”3″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ css_animation=”alpha-anim” animation_speed=”500″ width=”1\/3″ mobile_height=”300″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_align=”text-left” el_class=”bigstat” subheading=”Pieces of coverage”]30<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”300″ text_align=”text-left” el_class=”bigstat” subheading=”Estimated coverage views”]550K<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”400″ text_align=”text-left” el_class=”bigstat” subheading=”Daily readership”]762k<\/span>[\/vc_custom_heading][vc_separator sep_color=”color-jevc” el_width=”200px” el_height=”1″ el_class=”divider01″][vc_empty_space empty_h=”3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”100″ override_padding=”yes” h_padding=”2″ top_padding=”6″ bottom_padding=”6″ back_image=”89094″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_pixel=”600″][vc_column column_width_percent=”100″ gutter_size=”3″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”ratecard”][vc_column width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” animation_speed=”500″ radius=”sm” shadow=”sm” width=”1\/1″][uncode_block id=”90626″ inside_column=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

PizzaExpress<\/p>\n","protected":false},"author":20,"featured_media":96401,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[262],"class_list":["post-96400","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-old"],"yoast_head":"\nSYNCHRONISED PIZZA FLARE - 72Point.<\/title>\n<meta name=\"description\" content=\"72Point collaborated with The Lucre Group to create an excellent brand moment for their client Pizza Express, maximising their landmark restaurant launch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/pizza-express-pizzaiolos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SYNCHRONISED PIZZA FLARE - 72Point.\" \/>\n<meta property=\"og:description\" content=\"72Point collaborated with The Lucre Group to create an excellent brand moment for their client Pizza Express, maximising their landmark restaurant launch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/en\/portfolio\/pizza-express-pizzaiolos\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:09:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2021\/04\/SWNS_PIZZA_FLAREMOB_02-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/pizza-express-pizzaiolos\\\/\",\"url\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/pizza-express-pizzaiolos\\\/\",\"name\":\"SYNCHRONISED PIZZA FLARE - 72Point.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.72point.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/pizza-express-pizzaiolos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/pizza-express-pizzaiolos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.72point.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/SWNS_PIZZA_FLAREMOB_02-2.jpg\",\"datePublished\":\"2021-04-23T10:08:25+00:00\",\"dateModified\":\"2025-11-07T11:09:06+00:00\",\"description\":\"72Point collaborated with The Lucre Group to create an excellent brand moment for their client Pizza Express, maximising their landmark restaurant launch.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/pizza-express-pizzaiolos\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/pizza-express-pizzaiolos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/pizza-express-pizzaiolos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.72point.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/SWNS_PIZZA_FLAREMOB_02-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.72point.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/SWNS_PIZZA_FLAREMOB_02-2.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/pizza-express-pizzaiolos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.72point.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.72point.com\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SYNCHRONISED PIZZA FLARE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.72point.com\\\/#website\",\"url\":\"https:\\\/\\\/www.72point.com\\\/\",\"name\":\"72Point.\",\"description\":\"Creative PR Agency | Unrivalled Media Distribution | 72Point\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.72point.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SYNCHRONISED PIZZA FLARE - 72Point.","description":"72Point collaborated with The Lucre Group to create an excellent brand moment for their client Pizza Express, maximising their landmark restaurant launch.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.72point.com\/en\/portfolio\/pizza-express-pizzaiolos\/","og_locale":"en_US","og_type":"article","og_title":"SYNCHRONISED PIZZA FLARE - 72Point.","og_description":"72Point collaborated with The Lucre Group to create an excellent brand moment for their client Pizza Express, maximising their landmark restaurant launch.","og_url":"https:\/\/www.72point.com\/en\/portfolio\/pizza-express-pizzaiolos\/","og_site_name":"72Point.","article_modified_time":"2025-11-07T11:09:06+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2021\/04\/SWNS_PIZZA_FLAREMOB_02-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.72point.com\/en\/portfolio\/pizza-express-pizzaiolos\/","url":"https:\/\/www.72point.com\/en\/portfolio\/pizza-express-pizzaiolos\/","name":"SYNCHRONISED PIZZA FLARE - 72Point.","isPartOf":{"@id":"https:\/\/www.72point.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/pizza-express-pizzaiolos\/#primaryimage"},"image":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/pizza-express-pizzaiolos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2021\/04\/SWNS_PIZZA_FLAREMOB_02-2.jpg","datePublished":"2021-04-23T10:08:25+00:00","dateModified":"2025-11-07T11:09:06+00:00","description":"72Point collaborated with The Lucre Group to create an excellent brand moment for their client Pizza Express, maximising their landmark restaurant launch.","breadcrumb":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/pizza-express-pizzaiolos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.72point.com\/en\/portfolio\/pizza-express-pizzaiolos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.72point.com\/en\/portfolio\/pizza-express-pizzaiolos\/#primaryimage","url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2021\/04\/SWNS_PIZZA_FLAREMOB_02-2.jpg","contentUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2021\/04\/SWNS_PIZZA_FLAREMOB_02-2.jpg","width":2000,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/www.72point.com\/en\/portfolio\/pizza-express-pizzaiolos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.72point.com\/us\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.72point.com\/portfolio\/"},{"@type":"ListItem","position":3,"name":"SYNCHRONISED PIZZA FLARE"}]},{"@type":"WebSite","@id":"https:\/\/www.72point.com\/#website","url":"https:\/\/www.72point.com\/","name":"72Point.","description":"Creative PR Agency | Unrivalled Media Distribution | 72Point","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.72point.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/comments?post=96400"}],"version-history":[{"count":1,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96400\/revisions"}],"predecessor-version":[{"id":96422,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96400\/revisions\/96422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media\/96401"}],"wp:attachment":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media?parent=96400"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio_category?post=96400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}