{"id":96388,"date":"2021-04-24T14:32:56","date_gmt":"2021-04-24T13:32:56","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/accor-hotels-from-the-heart\/"},"modified":"2025-11-07T11:09:05","modified_gmt":"2025-11-07T11:09:05","slug":"accor-hotels-from-the-heart","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/accor-hotels-from-the-heart\/","title":{"rendered":"ACCOR HOTELS &#8211; FROM THE HEART"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;89780&#8243; overlay_color=&#8221;color-144227&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;pageheader&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;7&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-445851&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;curtain-words&#8221; text_align=&#8221;text-left&#8221; el_class=&#8221;pageheader&#8221;]FROM THE HEART[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243;]ACCOR HOTELS[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;7&#8243; width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>SUMMARY<\/h3>\n<p>72Point provided a tactical PR campaign to support AccorHotel\u2019s wider \u2018From the Heart\u2019 campaign, promoting Accor\u2019s key messaging to a diverse range of consumer audiences through a series of creative interactions with the national media, with 4 separate creative projects including video content. Separate \u2018brand moments\u2019 were created for AccorHotels, Novotel, ibis and Mercure in line with a 360\u00b0 awareness campaign launch in September 2018.<\/p>\n<p>[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>OBJECTIVES<\/h3>\n<p>The integrated PR campaign delivered individual brand moments that clarified what \u2018From the Heart\u2019 means to the AccorHotels business. This was implemented by a multi-faceted media relations strategy which delivered AccorHotel\u2019s \u2018From the Heart\u2019 messages to make an impact on a range of key audiences. This strategy included sell-ins via 72Point\u2019s digital hub, traditional outreach to key contacts for each of AccorHotel\u2019s main hotel brands.<\/p>\n<p>The objectives of these \u2018brand moments\u2019 served to strengthen main messages from AccorHotel\u2019s \u2018From the Heart\u2019 campaign, building Accor\u2019s reputation as a people-centred business that goes above and beyond to ensure the comfort and happiness of its guests. 72Point also promoted individual hotel enterprises to a range of key demographics, placing them at the forefront of people\u2019s minds as the first choice for families, couples and individuals, whether they are travelling for business or leisure.<\/p>\n<p>[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>How we did it<\/h3>\n<p>Four high profile \u2018brand moments\u2019 in the top percentile of media publications in the UK and US strengthened the main messages from AccorHotel\u2019s \u2018From the Heart\u2019 campaign, built positive net tonality and delivered high-levels of engagement from target audiences with multi-media content.[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<iframe src=\"https:\/\/www.youtube.com\/embed\/9Oj_D6Fp-QM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<iframe src=\"https:\/\/www.youtube.com\/embed\/s_2SqCOWuDw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;90&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;7&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;500&#8243; width=&#8221;1\/3&#8243; mobile_height=&#8221;300&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-160206&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Pieces of coverage&#8221;]<span class=\"gradient-fill-span\">243<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-160206&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;300&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Estimated coverage views&#8221;]<span class=\"gradient-fill-span\">4.23M<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-160206&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Social shares&#8221;]<span class=\"gradient-fill-span\">1.9K<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-160206&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;500&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Video Views&#8221;]<span class=\"gradient-fill-span\">4.2M<\/span>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-jevc&#8221; el_width=&#8221;200px&#8221; el_height=&#8221;1&#8243; el_class=&#8221;divider01&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;4&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;89786&#8243; overlay_color=&#8221;color-146872&#8243; overlay_alpha=&#8221;74&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-730984&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_align=&#8221;text-left&#8221; el_class=&#8221;gradient-multiline&#8221;]\u201cOUR\u00a0<i>FROM THE HEART\u00a0<\/i>PHILOSOPHY WAS ABOUT PUTTING PEOPLE AT THE HEART OF OUR BUSINESS AND COMMUNICATIONS. WE WANTED TO DEMONSTRATE THE IMPORTANCE OF THE HUMAN TOUCH IN HOSPITALITY AND SHOW THE IMPACT OUR TALENT HAS ON GUESTS EVERY DAY. 72POINT HAVE ACHIEVED JUST THAT. THE CAMPAIGN HAS SUCCESSFULLY DELIVER CREATIVE AND PEOPLE-CENTRIC MESSAGES THAT HAVE REACHED NATIONAL AND INTERNATIONAL AUDIENCES.\u201d[\/vc_custom_heading][vc_column_text]<strong>James Wheatcroft<\/strong>, VP Marketing Northern Europe<br \/>\nAccorHotels[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>Sell-In<\/h3>\n<p>The quality of the content distributed via our news wire is trusted by news titles around the world.[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>Outreach<\/h3>\n<p>Our digital newswire is a daily go-to destination for publishers and editors.[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>Video<\/h3>\n<p>Our broadcast team shot and edited high-quality video content to accompany the projects.[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>Results<\/h3>\n<p>72Point worked with AccorHotels and their hotel brands to achieve staggering levels of coverage across top tier news sites and print titles, consumer and consumer affairs online, print and broadcast media.<\/p>\n<p>We also achieved coverage across offline, online and broadcast channels to maximise our client\u2019s announcement. 72Point were able to expertly control the key messages of the content, ensuring that figures and statistics remained consistent in national coverage with the same key messages landing 100% of the time.<\/p>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-160206&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Total pieces of coverage&#8221;]<span class=\"gradient-fill-span\">243<\/span>[\/vc_custom_heading][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]Stand out coverage from these projects were the Independent.co.uk for Mercure, with a 82.4M reach, driving positive sentiment for the brand in an article titled \u201cPet owners prefer company of animals over their human best friends\u201d.<\/p>\n<p>Mercure coverage increased the brand\u2019s net tonality by an impressive 73 points in this quarter. ibis Hotel\u2019s net tonality trended upwards and increased by 17 points in comparison to competitors Premier Inn and Holiday Inn Express in this quarter with media exposure peaking in week 7.<\/p>\n<p>Ibis Hotel\u2019s volume share also increased 9 points in this quarter against these two competing brands. Novotel was mentioned in 9 countries during this quarter, with editorial mentions, reach and tonality performing the highest in the UK.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;90&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;89784&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;right-t-left&#8221;][vc_single_image media=&#8221;89785&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;right-t-left&#8221;][vc_single_image media=&#8221;89786&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;right-t-left&#8221;][vc_single_image media=&#8221;89787&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;right-t-left&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;ratecard&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_speed=&#8221;500&#8243; radius=&#8221;sm&#8221; shadow=&#8221;sm&#8221; width=&#8221;1\/1&#8243;][uncode_block id=&#8221;90626&#8243; inside_column=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Accor<\/p>\n","protected":false},"author":20,"featured_media":96389,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[262],"class_list":["post-96388","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-old"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ACCOR HOTELS - FROM THE HEART - 72Point.<\/title>\n<meta name=\"description\" content=\"PR Campaign for Accor Hotels, carrying the key messages of their 4 hotel brands across a variety of national media sources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/accor-hotels-from-the-heart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACCOR HOTELS - FROM THE HEART - 72Point.\" \/>\n<meta property=\"og:description\" content=\"PR Campaign for Accor Hotels, carrying the key messages of their 4 hotel brands across a variety of national media sources.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/en\/portfolio\/accor-hotels-from-the-heart\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:09:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2021\/05\/BUCK_Mercure_Dogs1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/accor-hotels-from-the-heart\\\/\",\"url\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/accor-hotels-from-the-heart\\\/\",\"name\":\"ACCOR HOTELS - FROM THE HEART - 72Point.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.72point.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/accor-hotels-from-the-heart\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/accor-hotels-from-the-heart\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.72point.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/BUCK_Mercure_Dogs1-scaled.jpg\",\"datePublished\":\"2021-04-24T13:32:56+00:00\",\"dateModified\":\"2025-11-07T11:09:05+00:00\",\"description\":\"PR Campaign for Accor Hotels, carrying the key messages of their 4 hotel brands across a variety of national media sources.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/accor-hotels-from-the-heart\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/accor-hotels-from-the-heart\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/accor-hotels-from-the-heart\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.72point.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/BUCK_Mercure_Dogs1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.72point.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/BUCK_Mercure_Dogs1-scaled.jpg\",\"width\":2560,\"height\":1709},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.72point.com\\\/en\\\/portfolio\\\/accor-hotels-from-the-heart\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.72point.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.72point.com\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ACCOR HOTELS &#8211; FROM THE HEART\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.72point.com\\\/#website\",\"url\":\"https:\\\/\\\/www.72point.com\\\/\",\"name\":\"72Point.\",\"description\":\"Creative PR Agency | Unrivalled Media Distribution | 72Point\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.72point.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ACCOR HOTELS - FROM THE HEART - 72Point.","description":"PR Campaign for Accor Hotels, carrying the key messages of their 4 hotel brands across a variety of national media sources.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.72point.com\/en\/portfolio\/accor-hotels-from-the-heart\/","og_locale":"en_US","og_type":"article","og_title":"ACCOR HOTELS - FROM THE HEART - 72Point.","og_description":"PR Campaign for Accor Hotels, carrying the key messages of their 4 hotel brands across a variety of national media sources.","og_url":"https:\/\/www.72point.com\/en\/portfolio\/accor-hotels-from-the-heart\/","og_site_name":"72Point.","article_modified_time":"2025-11-07T11:09:05+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2021\/05\/BUCK_Mercure_Dogs1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.72point.com\/en\/portfolio\/accor-hotels-from-the-heart\/","url":"https:\/\/www.72point.com\/en\/portfolio\/accor-hotels-from-the-heart\/","name":"ACCOR HOTELS - FROM THE HEART - 72Point.","isPartOf":{"@id":"https:\/\/www.72point.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/accor-hotels-from-the-heart\/#primaryimage"},"image":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/accor-hotels-from-the-heart\/#primaryimage"},"thumbnailUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2021\/05\/BUCK_Mercure_Dogs1-scaled.jpg","datePublished":"2021-04-24T13:32:56+00:00","dateModified":"2025-11-07T11:09:05+00:00","description":"PR Campaign for Accor Hotels, carrying the key messages of their 4 hotel brands across a variety of national media sources.","breadcrumb":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/accor-hotels-from-the-heart\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.72point.com\/en\/portfolio\/accor-hotels-from-the-heart\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.72point.com\/en\/portfolio\/accor-hotels-from-the-heart\/#primaryimage","url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2021\/05\/BUCK_Mercure_Dogs1-scaled.jpg","contentUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2021\/05\/BUCK_Mercure_Dogs1-scaled.jpg","width":2560,"height":1709},{"@type":"BreadcrumbList","@id":"https:\/\/www.72point.com\/en\/portfolio\/accor-hotels-from-the-heart\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.72point.com\/us\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.72point.com\/portfolio\/"},{"@type":"ListItem","position":3,"name":"ACCOR HOTELS &#8211; FROM THE HEART"}]},{"@type":"WebSite","@id":"https:\/\/www.72point.com\/#website","url":"https:\/\/www.72point.com\/","name":"72Point.","description":"Creative PR Agency | Unrivalled Media Distribution | 72Point","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.72point.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/comments?post=96388"}],"version-history":[{"count":1,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96388\/revisions"}],"predecessor-version":[{"id":96414,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96388\/revisions\/96414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media\/96389"}],"wp:attachment":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media?parent=96388"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio_category?post=96388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}