{"id":96385,"date":"2021-04-25T14:10:11","date_gmt":"2021-04-25T13:10:11","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/sky-mobile-extreme-streaming-on-the-go\/"},"modified":"2025-11-07T11:09:04","modified_gmt":"2025-11-07T11:09:04","slug":"sky-mobile-extreme-streaming-on-the-go","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/sky-mobile-extreme-streaming-on-the-go\/","title":{"rendered":"EXTREME STREAMING ON THE GO"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;89762&#8243; overlay_color=&#8221;color-144227&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;pageheader&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;7&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-445851&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;curtain-words&#8221; text_align=&#8221;text-left&#8221; el_class=&#8221;pageheader&#8221;]EXTREME STREAMING ON THE GO[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243;]SKY MOBILE[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;7&#8243; width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>OBJECTIVES<\/h3>\n<p>72Point needed a multimedia PR campaign to launch Sky Mobile\u2019s Sky Watch service, allowing mobile customers to use their free unlimited data to stream their favourite shows on Sky Go without using their data plan. The campaign needed to land national exposure and drive brand awareness, projecting Sky\u2019s key messaging to their target audience and highlighting the idea of \u2018extreme streaming on-the-go\u2019. Our campaign needed to meet the following criteria;<\/p>\n<ul>\n<li>Should be relevant to younger consumer groups<\/li>\n<li>41% of Sky Go streamers tend to be under 45 years<\/li>\n<li>18-34 year olds also most attracted to the Watch 2.0 proposition over other Sky Mobile propositions.<\/li>\n<\/ul>\n<h2><\/h2>\n<p>[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>SUMMARY<\/h3>\n<p>After discovering that 42% of Brits stream on the go, we gave four individuals the opportunity to stream their favourite programmes without using their data in iconic locations, creating engaging video content showcasing the \u2018on the go\u2019 streaming service. The video was the hero content for the campaign and led to 95 pieces of coverage and over 55,000 video views.[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>How we did it<\/h3>\n<p>72Point created 4 separate, thrilling and distinct brand moments for Sky Mobile, focusing on the \u2018extreme\u2019\u00a0angle to deliver credible news coverage that is closely linked to the proposition and hammers home key messaging.[\/vc_column_text][vc_single_image media=&#8221;89768&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;right-t-left&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;90&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;7&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;500&#8243; width=&#8221;1\/3&#8243; mobile_height=&#8221;300&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-160206&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;300&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Pieces of Coverage&#8221;]<span class=\"gradient-fill-span\">95<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-160206&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Estimated coverage views&#8221;]<span class=\"gradient-fill-span\">1.13M<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-160206&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Daily readership&#8221;]<span class=\"gradient-fill-span\">6.42M<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-160206&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;500&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Online readership&#8221;]<span class=\"gradient-fill-span\">500M<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;89750&#8243; media_width_use_pixel=&#8221;yes&#8221; media_width_pixel=&#8221;150&#8243;][vc_single_image media=&#8221;89309&#8243; media_width_use_pixel=&#8221;yes&#8221; media_width_pixel=&#8221;150&#8243;][vc_single_image media=&#8221;89751&#8243; media_width_use_pixel=&#8221;yes&#8221; media_width_pixel=&#8221;150&#8243;][vc_separator sep_color=&#8221;color-jevc&#8221; el_width=&#8221;200px&#8221; el_height=&#8221;1&#8243; el_class=&#8221;divider01&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;6&#8243; back_image=&#8221;89763&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_pixel=&#8221;600&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>Sell-In<\/h3>\n<p>The quality of the content distributed via our news wire is trusted by news titles around the world.[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>Creative<\/h3>\n<p>Highly-creative engaging content, ensuring Sky Mobile\u2019s key messages travelled far and wide.[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>Video<\/h3>\n<p>We maximised exposure by harnessing the influence of key spokespeople in high-quality broadcast productions.[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>Results<\/h3>\n<p>The campaign achieved a number of impressive metrics, specifically with the brand mentions, with Sky Watch being mentioned in 1\/3 print pieces and the quote included in 2\/3 print pieces. Sky Watch was also mentioned in 100% of all online pieces, with the quote used in 95% of online pieces, showcasing how the story expertly carried Sky Mobile\u2019s key messaging to a wide audience.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-160206&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Online pieces with brand mentions&#8221;]<span class=\"gradient-fill-span\">100%<\/span>[\/vc_custom_heading][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]The visual assets also boosted the exposure of the campaign, being used in 33% of online pieces overall, including tech release coverage. 66% of all consumer online pieces also used the assets we created (video and\/or imagery).[\/vc_column_text][vc_button hover_fx=&#8221;outlined&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:http%3A%2F%2Fwww.72point.com%2Fwordpress%2Fwp-content%2Fuploads%2F2021%2F05%2Fextreme_streaming_on-2019-03-19T16_33_54Z.pdf|target:_blank&#8221;]View Coverage Book[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;90&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;89765&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;right-t-left&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;ratecard&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_speed=&#8221;500&#8243; radius=&#8221;sm&#8221; shadow=&#8221;sm&#8221; width=&#8221;1\/1&#8243;][uncode_block id=&#8221;90626&#8243; inside_column=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sky Mobile<\/p>\n","protected":false},"author":20,"featured_media":96386,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[262],"class_list":["post-96385","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-old"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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