{"id":96376,"date":"2021-04-28T13:02:22","date_gmt":"2021-04-28T12:02:22","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/heathrow-expressflowers\/"},"modified":"2025-11-07T11:09:03","modified_gmt":"2025-11-07T11:09:03","slug":"heathrow-expressflowers","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/heathrow-expressflowers\/","title":{"rendered":"THE FLOWER EXPRESS"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_image=&#8221;89739&#8243; overlay_color=&#8221;color-144227&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;pageheader&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;7&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-445851&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;curtain-words&#8221; text_align=&#8221;text-left&#8221; el_class=&#8221;pageheader&#8221;]THE FLOWER EXPRESS[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243;]HEATHROW EXPRESS[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;7&#8243; width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<\/p>\n<h3>SUMMARY<\/h3>\n<p>PR STUNT FOR HEATHROW EXPRESS<\/p>\n<p>We loved delivering this visually stunning campaign for Heathrow Express, creating the #FlowerExpress, featuring video content and engaging stills, to celebrate RHS Chelsea Flower Show 2019. 2 days, 3,000 flowers and a lot of hard work by the 72Point dream team resulted in top quality hits in <a href=\"https:\/\/www.mirror.co.uk\/news\/uk-news\/heathrow-express-train-filled-3000-16179449\" target=\"_blank\" rel=\"noopener noreferrer\">Mirror<\/a>,<a href=\"https:\/\/www.metro.news\/calls-to-save-british-steel-as-5000-jobs-in-jeopardy\/1567465\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Metro<\/a>,\u00a0<a href=\"https:\/\/www.independent.co.uk\/life-style\/design\/chelsea-flower-show-2019-train-display-heathrow-express-travel-a8923691.html\" target=\"_blank\" rel=\"noopener noreferrer\">Independent<\/a>,\u00a0<a href=\"https:\/\/www.thesun.co.uk\/travel\/9120964\/heathrow-express-chelsea-flower-show\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sun<\/a>,\u00a0<a href=\"https:\/\/www.msn.com\/en-ca\/lifestyle\/travel\/article\/3000-flowers-turn-this-train-into-a-floral-paradise\/ar-AABHd6I\">MSN<\/a>,\u00a0<a href=\"https:\/\/www.yahoo.com\/lifestyle\/3-000-flowers-turn-train-185400428.html\" target=\"_blank\" rel=\"noopener noreferrer\">Yahoo<\/a> and more\u2026 and it looks BLOOMING great!<\/p>\n<p>We are delighted that the project has now been shortlisted in the Experiential Marketing Campaign of the Year category at the Creative Moment of the Year Awards 2019.<\/p>\n<p>MAY 2019[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243;]<iframe src=\"https:\/\/www.youtube.com\/embed\/_J65iRcIiT8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/vc_column_text][vc_button hover_fx=&#8221;outlined&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D_J65iRcIiT8|target:_blank&#8221;]Watch Coverage Video[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;90&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;7&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;500&#8243; width=&#8221;1\/3&#8243; mobile_height=&#8221;300&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-160206&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Estimate coverage views&#8221;]<span class=\"gradient-fill-span\">3.68M<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-160206&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;300&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Pieces of coverage&#8221;]<span class=\"gradient-fill-span\">57<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; 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