{"id":96360,"date":"2021-10-20T12:06:42","date_gmt":"2021-10-20T11:06:42","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/meet-inn-the-middle\/"},"modified":"2025-11-07T11:06:12","modified_gmt":"2025-11-07T11:06:12","slug":"meet-inn-the-middle","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/meet-inn-the-middle\/","title":{"rendered":"Meet ‘Inn’ The Middle"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_image=”90462″ overlay_color=”color-144227″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”pageheader”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”7″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”2″ desktop_visibility=”yes” medium_visibility=”yes”][vc_custom_heading heading_semantic=”h1″ text_font=”font-761606″ text_size=”fontsize-445851″ text_weight=”700″ text_transform=”uppercase” css_animation=”curtain-words” text_align=”text-left” el_class=”pageheader”]DIGITAL CAMPAIGN FOR PREMIER INN[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-155944″ text_weight=”600″ text_transform=”uppercase” text_height=”fontheight-179065″]Premier Inn[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-xsdn” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”100″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”80″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″]<\/p>\n

SUMMARY<\/h3>\n

Interactive Asset Build<\/p>\n

We delivered a very nifty digital campaign for P<\/span><\/span>remier Inn<\/span>,<\/span><\/span> helping families to meet in the middle when travelling to see each other.<\/span><\/span>
<\/span>\u00a0<\/span>
<\/span>It all started with a relatable\u00a0creative idea about the dilemma of meeting friends and family from far away, deploying research to underpin the concept and boost appeal to publishers.\u00a0\u00a0<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>Our design team, Oath, then created a striking<\/span><\/span> interactive map,<\/a> allowing users to input up to 3 different addresses and find the optimal middle distance between each. The map even includes the closest tourist attractions and meeting points as well as the closest Premier Inn hotels to reinforce brand messaging.<\/span><\/span>\u00a0<\/span>
<\/span>\u00a0<\/span>
<\/span>The result\u00a0<\/span>was<\/span>\u00a0<\/span>top coverage in Sun, Express, Mirror, MSN and more, an asset that serves both our client and publishers, and a highly relevant story that will live on.\u00a0<\/span>Great work team 72Point.\u00a0<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

AUG 2021[\/vc_column_text][vc_button hover_fx=”outlined” border_width=”0″ scale_mobile=”no” link=”url:http%3A%2F%2Fwww.72point.com%2Fwordpress%2Fwp-content%2Fuploads%2F2021%2F10%2Fmeet_inn_the_middle-2021-08-27T11_24_50Z.pdf|target:_blank”]View Coverage Review[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”90″ gutter_size=”3″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ css_animation=”alpha-anim” animation_speed=”500″ width=”1\/3″ mobile_height=”300″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_align=”text-left” el_class=”bigstat” subheading=”Pieces of coverage”]141<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”300″ text_align=”text-left” el_class=”bigstat” subheading=”Links from coverage”]131<\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”500″ text_align=”text-left” el_class=”bigstat” subheading=”Online readership”]1.31B<\/span>[\/vc_custom_heading][vc_separator sep_color=”color-jevc” el_width=”200px” el_height=”1″ el_class=”divider01″][vc_empty_space empty_h=”3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”ratecard”][vc_column width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” animation_speed=”500″ radius=”sm” shadow=”sm” width=”1\/1″][uncode_block id=”90626″ inside_column=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

PREMIER INN <\/p>\n","protected":false},"author":20,"featured_media":96361,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[262],"class_list":["post-96360","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-old"],"yoast_head":"\nMeet 'Inn' The Middle - 72Point.<\/title>\n<meta name=\"description\" content=\"We delivered a very nifty digital campaign for Premier Inn, helping families to meet in the middle when travelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/meet-inn-the-middle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet 'Inn' The Middle - 72Point.\" \/>\n<meta property=\"og:description\" content=\"We delivered a very nifty digital campaign for Premier Inn, helping families to meet in the middle when travelling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/en\/portfolio\/meet-inn-the-middle\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:06:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2021\/10\/premier-inn-iamge.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1264\" \/>\n\t<meta property=\"og:image:height\" content=\"689\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/meet-inn-the-middle\/\",\"url\":\"https:\/\/www.72point.com\/en\/portfolio\/meet-inn-the-middle\/\",\"name\":\"Meet 'Inn' The Middle - 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