{"id":96352,"date":"2022-03-15T20:45:14","date_gmt":"2022-03-15T20:45:14","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/green-response-report-essity\/"},"modified":"2025-11-07T11:06:12","modified_gmt":"2025-11-07T11:06:12","slug":"green-response-report-essity","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/green-response-report-essity\/","title":{"rendered":"Green Response Report"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_image=”90855″ overlay_color=”color-144227″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”pageheader” uncode_shortcode_id=”172455″ overlay_color_type=”uncode-palette” shape_dividers=””][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”7″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”2″ desktop_visibility=”yes” medium_visibility=”yes”][vc_custom_heading heading_semantic=”h1″ text_font=”font-761606″ text_size=”fontsize-445851″ text_weight=”700″ text_transform=”uppercase” css_animation=”curtain-words” text_align=”text-left” el_class=”pageheader” uncode_shortcode_id=”140942″]Green Response Report[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-155944″ text_weight=”600″ text_transform=”uppercase” text_height=”fontheight-179065″ uncode_shortcode_id=”257569″]Essity[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-xsdn” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”100″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”80″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”586259″]<\/p>\n

SUMMARY<\/h3>\n

Digital Microsite For Essity<\/p>\n

Global hygiene and health company Essity<\/strong> <\/a>approached 72Point to help establish it as a global leader in hygiene and health with sustainability at its core. <\/span><\/p>\n

72Point launched Essity\u2019s Green Response campaign which explored the rising cost of living and the British public\u2019s concerns regarding the impact this will have on their ability to make environmentally conscious decisions. Our client understood the weight the pandemic had on the nation, the stress caused and wanted to research into the environmental impact since Covid-19.<\/span>\u00a0<\/span><\/p>\n

Our campaign revealed two-thirds of the nation would like to live more sustainably but are unable to.<\/span>\u00a0<\/span><\/p>\n

The multifaceted project involved national research into consumer attitude, an insightful microsite designed and created by our in-house design division; Oath<\/a>, and a news story raising awareness of the initiative that went onto secure 180 pieces of media coverage across national and regional media outlets, whilst providing 287 of those all-important follow-links to the Green Response report.<\/span>\u00a0<\/span><\/p>\n

The activity delivered a positive and reassuring message \u2013 that Brits feel they can make a difference to the environment through the actions they take as individuals. Essity have a significant corporate social responsibility, and with current affairs at the forefront of the nation\u2019s mind, it was a great triumph that this campaign positioned Essity as thought leaders who are pioneering their market with sustainability at its core.<\/span>\u00a0<\/span><\/p>\n

Nov 2021[\/vc_column_text][vc_button hover_fx=”outlined” border_width=”0″ scale_mobile=”no” link=”url:https%3A%2F%2Freports.essity.com%2Fgreen-response%2F1%2Fintroduction%2Fintroduction.html|target:_blank” uncode_shortcode_id=”115566″]View The Full Report[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”90″ gutter_size=”3″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ css_animation=”alpha-anim” animation_speed=”500″ width=”1\/3″ mobile_height=”300″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_align=”text-left” el_class=”bigstat” uncode_shortcode_id=”191656″]\"\"[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”300″ text_align=”text-left” el_class=”bigstat” uncode_shortcode_id=”186297″]\"\"[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”500″ text_align=”text-left” el_class=”bigstat” uncode_shortcode_id=”562241″]\"\"[\/vc_custom_heading][vc_separator sep_color=”color-jevc” el_width=”200px” el_height=”1″ el_class=”divider01″][vc_empty_space empty_h=”3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”ratecard”][vc_column width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” animation_speed=”500″ radius=”sm” shadow=”sm” width=”1\/1″][uncode_block id=”90626″ inside_column=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

ESSITY<\/p>\n","protected":false},"author":20,"featured_media":96353,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[262],"class_list":["post-96352","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-old"],"yoast_head":"\nGreen Response Report - 72Point.<\/title>\n<meta name=\"description\" content=\"72Point worked with client Essity to create the Green Response Report, exploring the nation's attitude to sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/green-response-report-essity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green Response Report - 72Point.\" \/>\n<meta property=\"og:description\" content=\"72Point worked with client Essity to create the Green Response Report, exploring the nation's attitude to sustainability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/en\/portfolio\/green-response-report-essity\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:06:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/03\/hipster-woman-in-pink-rubber-boots-eyeglasses-watering-seedlings-young-gardener-pouring-water-on_t20_nXxjP7-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/green-response-report-essity\/\",\"url\":\"https:\/\/www.72point.com\/en\/portfolio\/green-response-report-essity\/\",\"name\":\"Green Response Report - 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