{"id":96329,"date":"2022-03-16T11:05:17","date_gmt":"2022-03-16T11:05:17","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/christmas-personalities\/"},"modified":"2025-11-07T11:06:07","modified_gmt":"2025-11-07T11:06:07","slug":"christmas-personalities","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/christmas-personalities\/","title":{"rendered":"CHRISTMAS PERSONALITIES"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_image=”90865″ overlay_color=”color-144227″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”pageheader” uncode_shortcode_id=”961910″ overlay_color_type=”uncode-palette” shape_dividers=””][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”7″ mobile_width=”0″ width=”1\/1″][vc_empty_space empty_h=”2″ desktop_visibility=”yes” medium_visibility=”yes”][vc_custom_heading heading_semantic=”h1″ text_font=”font-761606″ text_size=”fontsize-445851″ text_weight=”700″ text_transform=”uppercase” css_animation=”curtain-words” text_align=”text-left” el_class=”pageheader” uncode_shortcode_id=”160578″]Christmas Personalities[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-155944″ text_weight=”600″ text_transform=”uppercase” text_height=”fontheight-179065″ uncode_shortcode_id=”901178″]Green Chef[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-xsdn” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”100″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”80″ gutter_size=”3″ style=”light” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ width=”2\/3″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”139286″]<\/p>\n

SUMMARY<\/h3>\n

Content Marketing For Green Chef<\/p>\n

72Point were enlisted to work on a campaign for Don\u2019t Cry Wolf<\/a> and their client Green Chef<\/a>. The central idea for the campaign was to explore the different Christmas personalities that come together over the festive period, and all aspects of the multimedia campaign centred around a central piece of content \u2013 an interactive quiz to determine which Christmas personality you are, quirky differentiable illustrations to showcase each personality type were also featured in the campaign and designed by our in-house team.\u00a0<\/span>\u00a0<\/span><\/p>\n

The quiz tapped into the Christmas buzz in a clever, familiar and creative way, leading to a great brand awareness and exposure exercise for Green Chef. The asset also powered a news story, distributed to national media.\u00a0 Personality types included in the quiz ranged from the \u2018Grinch\u2019 to \u2018the generous one\u2019 and were fun, tongue-in-cheek and relatable.<\/span>\u00a0<\/span><\/p>\n

Our in-house design team Oath designed the quiz and illustrated each personality type. The quiz was also incorporated into the media story and distributed to the national media alongside the illustrations and summary of each personality.\u00a0<\/span>\u00a0<\/span><\/p>\n

DEC 2021[\/vc_column_text][vc_button hover_fx=”outlined” border_width=”0″ scale_mobile=”no” link=”url:https%3A%2F%2Fwww.oathstudio.com%2Fportfolio%2Fgreen-chef-christmas-personalities-quiz%2F|target:_blank” uncode_shortcode_id=”197383″]Take the Quiz Here[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=”90″ gutter_size=”3″ expand_height=”yes” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ css_animation=”alpha-anim” animation_speed=”500″ width=”1\/3″ mobile_height=”300″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_align=”text-left” el_class=”bigstat” uncode_shortcode_id=”466723″]\"\"[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”300″ text_align=”text-left” el_class=”bigstat” uncode_shortcode_id=”194848″]\"\"[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-160206″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”500″ text_align=”text-left” el_class=”bigstat” uncode_shortcode_id=”207242″]\"\"[\/vc_custom_heading][vc_separator sep_color=”color-jevc” el_width=”200px” el_height=”1″ el_class=”divider01″][vc_empty_space empty_h=”3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”ratecard”][vc_column width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” animation_speed=”500″ radius=”sm” shadow=”sm” width=”1\/1″][uncode_block id=”90626″ inside_column=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

GREEN CHEF<\/p>\n","protected":false},"author":20,"featured_media":96330,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[262],"class_list":["post-96329","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-old"],"yoast_head":"\nCHRISTMAS PERSONALITIES - 72Point.<\/title>\n<meta name=\"description\" content=\"Our festive campaign for Don't Cry Wolf and Green Chef explores the different types of personalities that come together over Christmas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/christmas-personalities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHRISTMAS PERSONALITIES - 72Point.\" \/>\n<meta property=\"og:description\" content=\"Our festive campaign for Don't Cry Wolf and Green Chef explores the different types of personalities that come together over Christmas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/en\/portfolio\/christmas-personalities\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:06:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/03\/winter-illuminated-christmas-christmas-tree-new-year-winter-wonderland-christmas-holidays_t20_kojQd3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/christmas-personalities\/\",\"url\":\"https:\/\/www.72point.com\/en\/portfolio\/christmas-personalities\/\",\"name\":\"CHRISTMAS PERSONALITIES - 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