{"id":96309,"date":"2022-06-29T17:06:32","date_gmt":"2022-06-29T16:06:32","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/spreading-good-vibrations\/"},"modified":"2025-11-07T11:06:05","modified_gmt":"2025-11-07T11:06:05","slug":"spreading-good-vibrations","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/spreading-good-vibrations\/","title":{"rendered":"Spreading Good Vibrations"},"content":{"rendered":"

[vc_row row_height_percent=”50″ back_image=”91206″ overlay_color=”color-nhtu” overlay_alpha=”35″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”pageheader” uncode_shortcode_id=”192257″ row_height_pixel=”500″ shape_dividers=”” overlay_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”7″ mobile_width=”0″ width=”1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-jevc” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”155571″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”160017″][vc_row_inner row_inner_height_percent=”100″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”200620″][vc_column_inner column_width_percent=”90″ gutter_size=”2″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ css_animation=”alpha-anim” animation_speed=”500″ width=”1\/2″ mobile_height=”300″ uncode_shortcode_id=”404143″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”h3″ text_weight=”600″ text_transform=”uppercase” text_height=”fontheight-179065″ uncode_shortcode_id=”122290″]Fuse PR & Vodafone[\/vc_custom_heading][vc_custom_heading heading_semantic=”h1″ text_font=”font-761606″ text_size=”fontsize-338686″ text_weight=”700″ text_transform=”uppercase” text_height=”fontheight-161249″ css_animation=”curtain-words” text_align=”text-left” el_class=”pageheader” uncode_shortcode_id=”415867″]Spreading Good Vibrations[\/vc_custom_heading][vc_empty_space empty_h=”1″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-445851″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”200″ text_align=”text-left” el_class=”bigstat” subheading=”Pieces of coverage” uncode_shortcode_id=”359555″]78\u00a0<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”1″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-445851″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”300″ text_align=”text-left” el_class=”bigstat” subheading=”Estimated coverage views” uncode_shortcode_id=”247589″]5.64M<\/span>[\/vc_custom_heading][vc_empty_space empty_h=”1″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”fontsize-445851″ text_weight=”700″ text_transform=”capitalize” text_height=”fontheight-179065″ sub_lead=”yes” sub_reduced=”yes” css_animation=”bottom-t-top” animation_delay=”500″ text_align=”text-left” el_class=”bigstat” subheading=”Daily Readership” uncode_shortcode_id=”612786″]5.4B<\/span>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”80″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ width=”1\/2″ uncode_shortcode_id=”306415″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”190990″]Working with Fuse PR and their client Vodafone to spread good vibrations and make festivals more inclusive for people who are deaf and hard-of-hearing. <\/span><\/p>\n

The tech giant developed a state-of-the-art haptic suit that vibrates in time to the beat of the music, bringing that one-of-a-kind live festival feeling to a wider audience.<\/span>\u00a0<\/span><\/p>\n

One festival goer from Hackney who trialled the suit at Mighty Hoopla festival described \u2018feeling like superman\u2019. The suits allow users to feel the music through multi-sensory feedback, delivered through vibrations across 24 touchpoints on the wrists, ankles and torso.<\/span>\u00a0<\/span><\/p>\n

We were proud to work on this ground-breaking campaign, securing coverage across both print and digital outlets in The Times, Sun, Metro, Star, Mirror, MailOnline, Express and more.\u00a0<\/span>\u00a0<\/span>[\/vc_column_text][vc_button hover_fx=”outlined” border_width=”0″ scale_mobile=”no” link=”url:https%3A%2F%2Fwww.72point.com%2Fwordpress%2Fwp-content%2Fuploads%2F2022%2F06%2F2022-06-13T16_07_37Z-12da15cc43de2a6e_compressed-1.pdf|target:_blank” uncode_shortcode_id=”180287″]View Coverage Review[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”ratecard”][vc_column width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” animation_speed=”500″ radius=”sm” shadow=”sm” width=”1\/1″][uncode_block id=”90626″ inside_column=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Fuse PR & Vodafone<\/p>\n","protected":false},"author":20,"featured_media":96310,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[262],"class_list":["post-96309","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-old"],"yoast_head":"\nSpreading Good Vibrations - 72Point.<\/title>\n<meta name=\"description\" content=\"Working with Fuse PR and their client Vodafone, providing media distribution and national sell-in, to spread good vibrations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spreading Good Vibrations - 72Point.\" \/>\n<meta property=\"og:description\" content=\"Working with Fuse PR and their client Vodafone, providing media distribution and national sell-in, to spread good vibrations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:06:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/06\/feel-it-a-deaf-838425-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/\",\"url\":\"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/\",\"name\":\"Spreading Good Vibrations - 72Point.\",\"isPartOf\":{\"@id\":\"https:\/\/www.72point.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/06\/feel-it-a-deaf-838425-scaled.jpg\",\"datePublished\":\"2022-06-29T16:06:32+00:00\",\"dateModified\":\"2025-11-07T11:06:05+00:00\",\"description\":\"Working with Fuse PR and their client Vodafone, providing media distribution and national sell-in, to spread good vibrations.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/#primaryimage\",\"url\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/06\/feel-it-a-deaf-838425-scaled.jpg\",\"contentUrl\":\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/06\/feel-it-a-deaf-838425-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"The new multi-sensory feedback devices to help deaf people 'feel the music' at the Might Hoopla festival in London. See SWNS story SWBRhearing. A deaf festivalgoer \u2018felt like Superman\u2019 after he was able to 'feel the music' thanks to ground-breaking technology which could bring sound to life for thousands of others. Kyle Springate, 31, was the first to wear a cutting-edge haptic suit at the Mighty Hoopla festival in London\u2019s Brockwell Park. The suits allow users to feel the music through multi-sensory feedback, delivered through vibrations across 24 touchpoints on the wrists, ankles and torso. Using Vodafone 5G machine learning technology, the suit is able to capture and transmit the atmosphere of the crowd as well as the music, giving deaf fans the ability to feel closer to the performance and audience around them. .\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.72point.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/www.72point.com\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Spreading Good Vibrations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.72point.com\/#website\",\"url\":\"https:\/\/www.72point.com\/\",\"name\":\"72Point.\",\"description\":\"Creative PR Agency | Unrivalled Media Distribution | 72Point\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.72point.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spreading Good Vibrations - 72Point.","description":"Working with Fuse PR and their client Vodafone, providing media distribution and national sell-in, to spread good vibrations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/","og_locale":"en_US","og_type":"article","og_title":"Spreading Good Vibrations - 72Point.","og_description":"Working with Fuse PR and their client Vodafone, providing media distribution and national sell-in, to spread good vibrations.","og_url":"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/","og_site_name":"72Point.","article_modified_time":"2025-11-07T11:06:05+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/06\/feel-it-a-deaf-838425-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/","url":"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/","name":"Spreading Good Vibrations - 72Point.","isPartOf":{"@id":"https:\/\/www.72point.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/#primaryimage"},"image":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/06\/feel-it-a-deaf-838425-scaled.jpg","datePublished":"2022-06-29T16:06:32+00:00","dateModified":"2025-11-07T11:06:05+00:00","description":"Working with Fuse PR and their client Vodafone, providing media distribution and national sell-in, to spread good vibrations.","breadcrumb":{"@id":"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/#primaryimage","url":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/06\/feel-it-a-deaf-838425-scaled.jpg","contentUrl":"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/06\/feel-it-a-deaf-838425-scaled.jpg","width":2560,"height":1707,"caption":"The new multi-sensory feedback devices to help deaf people 'feel the music' at the Might Hoopla festival in London. See SWNS story SWBRhearing. A deaf festivalgoer \u2018felt like Superman\u2019 after he was able to 'feel the music' thanks to ground-breaking technology which could bring sound to life for thousands of others. Kyle Springate, 31, was the first to wear a cutting-edge haptic suit at the Mighty Hoopla festival in London\u2019s Brockwell Park. The suits allow users to feel the music through multi-sensory feedback, delivered through vibrations across 24 touchpoints on the wrists, ankles and torso. Using Vodafone 5G machine learning technology, the suit is able to capture and transmit the atmosphere of the crowd as well as the music, giving deaf fans the ability to feel closer to the performance and audience around them. ."},{"@type":"BreadcrumbList","@id":"https:\/\/www.72point.com\/en\/portfolio\/spreading-good-vibrations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.72point.com\/us\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.72point.com\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Spreading Good Vibrations"}]},{"@type":"WebSite","@id":"https:\/\/www.72point.com\/#website","url":"https:\/\/www.72point.com\/","name":"72Point.","description":"Creative PR Agency | Unrivalled Media Distribution | 72Point","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.72point.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/comments?post=96309"}],"version-history":[{"count":1,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96309\/revisions"}],"predecessor-version":[{"id":96336,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio\/96309\/revisions\/96336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media\/96310"}],"wp:attachment":[{"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/media?parent=96309"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.72point.com\/us\/wp-json\/wp\/v2\/portfolio_category?post=96309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}