{"id":96306,"date":"2022-07-26T13:43:48","date_gmt":"2022-07-26T12:43:48","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/civic-magic-honda\/"},"modified":"2025-11-07T11:06:05","modified_gmt":"2025-11-07T11:06:05","slug":"civic-magic-honda","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/civic-magic-honda\/","title":{"rendered":"50 YEARS OF CIVIC MAGIC"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; back_image=&#8221;91227&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;pageheader&#8221; uncode_shortcode_id=&#8221;591296&#8243; row_height_pixel=&#8221;500&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;7&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;155571&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;160017&#8243;][vc_row_inner row_inner_height_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;200620&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;90&#8243; gutter_size=&#8221;2&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;7&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;500&#8243; width=&#8221;1\/2&#8243; mobile_height=&#8221;300&#8243; uncode_shortcode_id=&#8221;404143&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;118124&#8243;]Honda[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-161249&#8243; css_animation=&#8221;curtain-words&#8221; text_align=&#8221;text-left&#8221; el_class=&#8221;pageheader&#8221; uncode_shortcode_id=&#8221;190009&#8243;]50 Years of civic Magic[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-445851&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Pieces of coverage&#8221; uncode_shortcode_id=&#8221;204288&#8243;]<span class=\"gradient-fill-span\">62<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-445851&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;300&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Estimated coverage views&#8221; uncode_shortcode_id=&#8221;254047&#8243;]<span class=\"gradient-fill-span\">2.53M<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_color=&#8221;color-144227&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-761606&#8243; text_size=&#8221;fontsize-445851&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;capitalize&#8221; text_height=&#8221;fontheight-179065&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;500&#8243; text_align=&#8221;text-left&#8221; el_class=&#8221;bigstat&#8221; subheading=&#8221;Social shares&#8221; uncode_shortcode_id=&#8221;416614&#8243; text_color_type=&#8221;uncode-palette&#8221;]77[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;7&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;306415&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;149843&#8243;]<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"416\">\n<p>To celebrate 50 years of the Honda Civic, and the arrival of an all-new model, we worked with DJ Simon Philips, Home Run presenter at Magic, to compile the ultimate driving <a href=\"https:\/\/open.spotify.com\/playlist\/2xZ2ds1MeElpC3vHY5i8ra\">playlist<\/a> on Spotify.<\/p>\n<p>Our list, which we launched on Spotify, features a top track from every year since the original Honda Civic launched in 1972, curated by Simon.<\/p>\n<p>The Honda Civic has been a mainstay of our streetscape since it launched, and while the in-car tech and sound system has transformed in that time, the joy of listening to music at the wheel remains the same.<\/p>\n<p>We commissioned consumer research via our research arm <a href=\"https:\/\/onepoll.com\/\">OnePoll<\/a> which highlight the UK\u2019s in-car listening habits. One in four of us has a dedicated playlist for the car, and almost half of Brits said that their favourite tracks lift their mood when they\u2019re driving.<\/p>\n<p>Our story showed that this mood uplift is rooted in science, as we also partnered with cognitive neuroscientist Dr Diana Omigie to dig deeper into the science of in-car listening.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][vc_button hover_fx=&#8221;outlined&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2F72point.coveragebook.com%2Fb%2F702b509a6be491f9|target:_blank&#8221; uncode_shortcode_id=&#8221;895968&#8243;]View Coverage Summary[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;6&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;ratecard&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_speed=&#8221;500&#8243; radius=&#8221;sm&#8221; shadow=&#8221;sm&#8221; width=&#8221;1\/1&#8243;][uncode_block id=&#8221;90626&#8243; inside_column=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Honda<\/p>\n","protected":false},"author":21,"featured_media":96307,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[262],"class_list":["post-96306","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-old"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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