{"id":96280,"date":"2022-08-17T11:58:34","date_gmt":"2022-08-17T10:58:34","guid":{"rendered":"https:\/\/www.72point.com\/portfolio\/how-to-read-a-poker-face\/"},"modified":"2025-11-07T11:05:58","modified_gmt":"2025-11-07T11:05:58","slug":"how-to-read-a-poker-face","status":"publish","type":"portfolio","link":"https:\/\/www.72point.com\/us\/portfolio\/how-to-read-a-poker-face\/","title":{"rendered":"How To Read A Poker Face"},"content":{"rendered":"

[vc_row row_height_percent=”50″ back_image=”91269″ overlay_color=”color-nhtu” overlay_alpha=”35″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”pageheader” uncode_shortcode_id=”322328″ row_height_pixel=”500″ shape_dividers=”” overlay_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”7″ mobile_width=”0″ width=”1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-jevc” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”155571″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”160017″][vc_row_inner row_inner_height_percent=”100″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”200620″][vc_column_inner column_width_percent=”90″ gutter_size=”2″ expand_height=”yes” style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ css_animation=”alpha-anim” animation_speed=”500″ width=”1\/2″ mobile_height=”300″ uncode_shortcode_id=”404143″][vc_custom_heading heading_semantic=”p” text_font=”font-761606″ text_size=”h3″ text_weight=”600″ text_transform=”uppercase” text_height=”fontheight-179065″ uncode_shortcode_id=”181157″]Online Betting Guide[\/vc_custom_heading][vc_custom_heading heading_semantic=”h1″ text_font=”font-761606″ text_size=”fontsize-338686″ text_weight=”700″ text_transform=”uppercase” text_height=”fontheight-161249″ css_animation=”curtain-words” text_align=”text-left” el_class=”pageheader” uncode_shortcode_id=”341718″]How To Spot A Poker Face[\/vc_custom_heading][vc_empty_space empty_h=”1″][vc_empty_space empty_h=”1″][vc_empty_space empty_h=”1″][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJpbnZvbHZlbWVfZW1iZWQlMjIlMjBkYXRhLXByb2plY3QlM0QlMjJvbmxpbmUtYmV0dGluZy1ndWlkZS1wb2tlci1mYWNlJTIyJTIwZGF0YS1taW4taGVpZ2h0JTNEJTIyNzAwJTIyJTNFJTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZkcmVuY2gtZGVzaWduLmludm9sdmUubWUlMkZlbWJlZCUyMiUzRSUzQyUyRnNjcmlwdCUzRSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column_inner][vc_column_inner column_width_percent=”80″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”7″ width=”1\/2″ uncode_shortcode_id=”306415″][vc_column_text css_animation=”bottom-t-top” animation_delay=”100″ uncode_shortcode_id=”142793″]Together with Online Betting Guide, we developed a campaign to help the British public identify when someone is lying.<\/p>\n

We partnered with a body language expert to reveal the tell-tale signs, after nearly one in five Brits admitted they think they have the perfect poker face.<\/p>\n

Key things to look out for when someone is bluffing during a poker game include fiddling with chips, sitting up in the chair when they have a good hand, and trembling hands.<\/p>\n

Our in-house design team created a quiz to test for awareness of the facial prompts to look out for, boosting the appeal of the story and helping to secure widespread national and regional coverage.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”6″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_name=”ratecard”][vc_column width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” animation_speed=”500″ radius=”sm” shadow=”sm” width=”1\/1″][uncode_block id=”90626″ inside_column=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Online Betting Guide<\/p>\n","protected":false},"author":20,"featured_media":96281,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[262],"class_list":["post-96280","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-old"],"yoast_head":"\nHow To Read A Poker Face - 72Point.<\/title>\n<meta name=\"description\" content=\"This campaign with Online Betting Guide focused on helping the nation spot the tell-tale signs of a poker face.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.72point.com\/en\/portfolio\/how-to-read-a-poker-face\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Read A Poker Face - 72Point.\" \/>\n<meta property=\"og:description\" content=\"This campaign with Online Betting Guide focused on helping the nation spot the tell-tale signs of a poker face.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.72point.com\/en\/portfolio\/how-to-read-a-poker-face\/\" \/>\n<meta property=\"og:site_name\" content=\"72Point.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:05:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.72point.com\/wordpress\/wp-content\/uploads\/2022\/08\/poker-face.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1178\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.72point.com\/en\/portfolio\/how-to-read-a-poker-face\/\",\"url\":\"https:\/\/www.72point.com\/en\/portfolio\/how-to-read-a-poker-face\/\",\"name\":\"How To Read A Poker Face - 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